Global ETD Search
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Showing 1 to 1 of 1 for “"systematic control of Corporate Identity or brand operations"”.
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A strategic Enquiry into the Holistic Nature of Corporate Identity to enable its Systematic Control
… field and the esoteric nature and essence of Corporate Identity. The thesis concentrates in the understanding of Corporate Identity aiming towards an holistic explanation of the concept appropriate for practical multidisciplinary use. It proposes a systematic methodology and establishes a …