Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"sustainability branding"”.
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Exploration of Consumer Motivations and Buying Decisions in the Slow Fashion Industry in New Zealand: The Role of Sustainability Focus and Branding
… attracting ethically minded consumers. Although sustainability receives growing global attention, there is limited empirical research on the drivers for the adoption of slow fashion, especially in New Zealand, a country known for its strong environmental awareness. This research contributes to …
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The Role of Sustainability in Enhancing Place Performance Through an Identity-Based Approach to Place Branding
… future incentivises marketing based around sustainability. The food and beverage industry had its fair share of criticism as its production uses more natural resources than most industries. One industry that has been ahead of other food processors in adopting environmental practices is the …
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THE IMPACT OF SUSTAINABLE BRANDING USING BIG DATA AND BUSINESS ANALYTICS IN THE MARKET RESEARCH INDUSTRY
… The research aimed to explore how sustainable branding and big data analytics could enhance brand equity and sustainability in the market research industry. It reviewed existing literature, analysed branding strategies of data-driven companies, identified key attributes for sustainable …