Global ETD Search
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Showing 1 to 2 of 2 for “"surreptitious advertising"”.
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The implementation of the 1989 Television Without Frontiers Directive: television advertising and sponsorship in France, Germany, Italy, Spain and the UK
… Without Frontiers Directive for television advertising and sponsorship shows that there are obstacles for the development of a Single European Market in television advertising. Although 1989 Television Without Frontiers Directive allowed transfrontier television advertising, the regulation …