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Showing 1 to 2 of 2 for “"store-within-a-store"”.
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Store-within-a-store consumer perceptions
Numerous studies in the past have shown how the store image gets created for a retail store and the various factors that influence the purchase intentions of the customers in the retail environment. Different aspects of a retail store have been studied in details like store atmosphere, customer …
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Structural And Marketing Changes In U.S. Retailing, 1987-1997, Foundation For The Future
… retailers alike are in constant search of the "store design of the future" that will generate consumer excitement and sustain and increase sales. This foundation study investigates specific changes in marketing and structural techniques in these three channels of trade from 19871997. The …