Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 12 of 12 for “"store image"”.
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The impact of store image on customer perception
This study aimed to shed insight on how store image influences customer perception. Everything customers see, hear and experience is linked together and forms their overall perception of a store. The first objective of the study was to analyze whether a relationship exists between the store choice …
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The effects of comparative advertising on the department store image: an experimental analysis
… of producing clearer and more favorable brand images. A number of empirical studies have measured the effects of manufacturer sponsored comparative advertising and identified some situations where it is more effective than noncomparative advertising. However, no study has addressed the …
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Peran Citra Toko dengan keputusan membeli di Giant Hypermarket Malang
… on the independent variable that is the store image at Giant Hypermarket Malang. The number of respondents in this study are 171 consumers. The study employs scales as the data collection method. They consist of purchase decision and store image scale. They, respectively, consists of 20 …
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Analisis pengaruh citra toko terhadap keputusan pembelian: Studi kasus pada konsumen Indomaret Plus Jalan Soekarno Hatta Malang Jawa Timur
… interested in studying the effect of Indomaret's store image in influencing consumer purchasing decisions. This study aims to determine how the store image influence the purchasing decisions on Indomaret Plus Jalan Soekarno Hatta Malang, East Java, either simultaneously, partially and dominantly …
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An empirical study of the relationship between restaurant image and customer loyalty
… determine the relationship between restaurant images and loyalties toward seven competing casual dinner house restaurant chains, and to understand the nature of their competition by matching patronage behavior toward alternative restaurant chains with perceptions of alternative restaurants) on …
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A two-essay examination of the retail world of adolescent girls
… essay investigates how adolescent girls process store image information and how they choose the stores in which they shop. I conduct both qualitative and quantitative studies to develop and test a model of adolescent store choice and shopping behavior. Qualitative interviews reveal the process of …
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Exploring the Grocery Store Satisfaction of England's Older Population: An Evaluation of Antecedents and Consequences Using Structural Equation Modelling
… As such, an antecedent scale for grocery store image was developed via procedures suggested in the extant literature (e.g. DeVellis, 2003). Pre-existing scales (i.e. commitment and loyalty) representing exemplary reliability and validity were borrowed and specified as consequences. The …
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A consumer-based brand equity approach to detect perceived incongruity and its impact upon consumer perceptions
… the question - how do different product brand images interact with the variant images of different retailers? In order to thoroughly address, a comprehensive multiple mediator model was devised and empirically tested, tapping into three literature streams: the psychological, sociological and …
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Influence of Consumer Age and Clothing Type of the Salesperson on Consumer Satisfaction with the Salesperson's Performance
… in consumer ´s decision process because a store image and ability to build loyalty can heavily depend on the ability and characteristics of the salesperson (Engel, Blackwell, & Miniard, 1995). A consumer may fully anticipate buying, but this intention may change if the salesperson´s …
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Examining the antecedents and consequences of private label brand consumers’ value co-creation behaviour and customer engagement: a study within the context of retailing in the United Kingdom
… perceived risk, product quality, corporate image, brand image, emotional value, and brand attachment influence value co-creation behaviour and customer engagement. It also examines how customer engagement impacts brand loyalty, participation, word-of-mouth, and trust. Despite extensive …