Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"store brands"”.
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Essays on consumer behavior in retail stores
… behavior. The first chapter estimates demand for store and national brand over-the-counter pain relievers. There is evidence that the substitution patterns between store and national brands are starkly asymmetric- price cuts by national brands steal more share from store brands than store brand …
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To buy or not to buy? : how price-conscious store brand users respond to upward sub-branding
… current brand users (Quelch and Kenny 1994). For store brands, past studies have focused either on store brand users’ reaction to the store brand sub-branding or on the formation of price-conscious consumers’ proneness towards the store brand. No study has addressed the issues of …
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Category captainship: delegation, participant selection and category extensions
… to also delegate control of two types of in-store marketing activities: brand marketing activities and category marketing activities. We find that retailers' profits from the use of a category captain increase with the number of responsibilities delegated. In the final essay we study a model …
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Electronic service quality and customer satisfaction in South African online stores: the role of psychographics on perceptions
… growth which has attracted multi-national online stores to operate in the South African market thus creating competitive pressure for domestic online stores. Consequently, this presence of competition from well-resourced and recognisable online store brands it is critical that domestic online …
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Essays on the Industrial Organization of Retail Markets
… impact of recent trends in this industry, namely store brand and big data. Chapter 2 gives a detailed discussion about the data collection and analysis process in both online and offline retail markets. I first describe two offline retailer scanner datasets provided by Nielsen, the Homescan …