Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"sports spectators"”.
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A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli
… logo and which surrounds the playing area) on spectators' awareness of event sponsors has been through the use of brand name recall and recognition tests (Shilbury & Berriman, 1996). Recall testing requires spectators to list all of the sponsors they can remember seeing at, for example, an …
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How Does Sport Team Identification Compare to Identification with Other Social Institutions?
As social beings, people naturally form identifications with various social groups within their environment. Individuals gain benefits by forming identifications with groups, such as increased self-esteem and psychological support. Past research has examined the identification people form with …
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Potential Factors That Influence Team Identification: A Desire to be Similar or Different?
The purpose of the current study is to determine whether eliciting the need for assimilation or the need for differentiation influences individuals’ identification with a given team. Team identification is defined as a fan’s psychological connection to a team; that is, the extent to which the fan …
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Sports television viewing and value acceptance
… the ability to learn values while watching sports programming on television. Sports are seen as a huge influence in our lives and helping to spread that influence and bring the games right to our living rooms is television. A total of 360 surveys were collected from three universities, one …
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Fan Perception of Justice in Team Disciplinary Decisions
The present study examined procedural and distributive justice outcomes of discipline in an athletic team setting. A 2 (Consistency of Punishment: consistent vs. conditional) x 2 (Violation Severity: moderate vs. severe) x 2 (Punishment Severity: moderate vs. severe) x 2 (Decision Maker: head coach …