Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 9 of 9 for “"sports public relations"”.
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A thematic analysis of Heisman Trophy winners: coverage 2000-2015
… a symbol of athletic excellence for winners. The publicity can also earn schools media attention, and maintaining the relationships with the media has been an important strategy in sports public relations. This research then delves into the thematic elements of media coverage for the Heisman …
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Minor league baseball PR guidelines: techniques for first year class A teams
… accumulate information relative to the various public relations practices, methods and procedures utilized by the 60 Class A Minor League Baseball teams and to determine the extent of common public relations elements. Although the 60 teams are located in different markets, results of interviews …
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A survey of certified athletic trainers' knowledge base, personal experiences and attitudes toward public relations methods
… personal experiences and attitudes concerning public relations methods and their effectiveness in promoting the profession of athletic training.</p> <p>One hundred fifteen athletic trainers completed a 14-question intercept survey. Results indicate that athletic trainers face difficulty …
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Gender differences & the effect of promotional techniques on fan attendance at MLB games during a losing season
<p>The thesis' purposes were to (a) determine what promotional techniques engender ticket sales during a MLB team's losing season and (b) discover gender differences associated with promotions and game attendance. All losing teams of the 2006 season were analyzed, 16 total.</p> <p>Promotional …
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An analysis of the models of public relations most commonly used by professional minor league baseball franchises
<p>This study examines the public relations practices of professional minor league baseball franchises by determining which of Grunig's four models of public relations are most commonly used by these organizations. With these findings, the study then evaluates the effectiveness of the models with …
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The image of professional wrestling: a case study of the Chris Benoit double murder-suicide
… investigates the media's role in influencing public perception of the professional wrestling industry following the Chris Benoit double murder-suicide. The researcher sought to understand the manner in which newspapers portrayed the professional wrestling industry and whether media coverage in …
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An analysis of how messages about big-time college football reinforce power
College athletic departments are expanding a trend of hiring professional journalists to improve their content and grow their audiences. This positioning of the professional journalist in the arena he used to cover creates unique dynamics for the professional journalist, for the department, and for …
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The power of the message: a study of media influence on the development of public opinion
… have directly affects the development of public opinion when it comes to the National Football League, its players and subsequent on or off the field incidents.</p> <p>The purpose of this study was to show how public opinion of the NFL is driven by different demographic information and by …
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How Media Frame Roller Derby Around the World in 20 Different Countries
… findings did not change no matter the date of publication of the article or when roller derby was implemented in the nation. Results were not statistically significant. Also, the movie Whip It did not change people's point of view on roller derby even after the movie came out.</p>