Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 9 of 9 for “"sports marketing"”.
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A case study of organizational communication dynamics between intracollegiate departments
… (UNLV), head coaches and their respective UNLV Sports Marketing Departments. Focused interviews of all 13 head coaches at the university were used to study communicational and promotional limitations between the two parties. The purpose was to discover strengths and weaknesses existing in the …
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A study of the issues and effectiveness of sponsorship in sport
The level of sports sponsorship in Australia since 1990 has been equally remarkable. According to Sydney-based research organisation Sponsorship Market Group, total sponsorship was about $160 million in 1990. The figure for 1994 was expected to reach $510 million, with $650 million forecast for …
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Evaluating Attitudes toward Women's Sports: A scale development and validation study
… a survey instrument Attitude toward Women's Sports (ATWS) Scale' to measure attitude toward women's sports, and seek various validity and reliability evidences for the instrument. First, item pool of ATWS scale was reviewed by subject matter experts to collect evidence on content validity of …
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A DIGITALIZATION OF SPORTS FAN’S EXPERIENCE: A CASE STUDY OF THE WNBA
… through social media. This research uses the Sports Experience Design (SX) framework to explore how social media influenced the WNBA fan experiences in the 2020 season. In addition, principles of a relationship marketing approach were integrated into the SX to guide this investigation. To …
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The investigation of on-site sponsorship activations and consumer-focused sponsorship outcomes
The purpose of this study was to investigate the demographics and lifestyles of attendants in an Independent Professional Baseball (IPB) team and determine the effects of on-site activations on three types of consumer-focused sponsorship outcomes. Also, this study compared the impact of various …
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Analýza a návrh marketingové strategie hokejového klubu PSG Zlín
Bakalářská práce se zabývá analýzou a návrhem marketingové strategie hokejového klubu. Teoretická část se zaměřuje na obecnou teorii marketingu, specifika a trendy sportovního marketingu. Praktická část analyzuje současnou situaci klubu a výsledky dotazníku, který slouží jako podklad pro návrh …
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There is No I in Team: A Look at Gender Equality in Collegiate Athletic Attendance
… would rather attend more physically appealing sports such as football games and baseball games instead of softball games. After completing an internship in the marketing department for a female athletic team at a division one university and struggling with the same issues of attendance, I chose …
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A comparison of marketing techniques of women's and men's NCAA Division I basketball
<p>The purpose of this study was to determine the marketing techniques perceived to effectively promote attendance at women's and men's NCAA Division I basketball events. Further, efforts were made to determine whether there were any differences in the marketing techniques perceived to be effective …