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Showing 1 to 3 of 3 for “"sport mega-events"”.
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The Strategic contribution of sport mega-events to national branding: the case of South Africa and the 2010 FIFA World Cup.
… tourism, social and political sciences. Sport mega- events have previously been associated with some degree of brand-related benefits for the host nation. However, there have been no studies that have clearly revealed these opportunities or investigated their impact on the development …
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The 2010 Fifa world cup: Perceptions of its sports and development legacy potential
Sport mega-events are a contemporary phenomenon which embody and unify global processes in an increasingly globalised world. Whilst the sport industry has grown exponentially as a result of global market forces envisaging extensive economic opportunities, hosting a mega-event has also been …
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Rescinding a Bid: Stockholm's uncertain relationship with the Olympic Games
… self-identification and embracement of being a 'sportive nation'. Failed applications by the Swedish cities of Gothenburg, Falun, and Östersund to host the Winter Olympic Games confirm the long-standing interest of the Swedish Olympic Committee to secure the Games, although it should be noted …