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Showing 1 to 1 of 1 for “"source-message incongruence"”.
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Examining the Influence of Source-Message Incongruence on Source Trustworthiness and Attitudes Regarding Hazardous Waste Cleanup Decisions
<p>Research has shown that when a source proffers a message that is incongruent with its expected position on a topic, it can have an effect on the perceived trustworthiness of the communicator, the persuasiveness of the message, and the extent to which the receiver elaborates the message. However, …