Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 36 for “"social semiotics"”.
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Media Transformations: Framing, Multimodality and Visual Literacy in Contemporary Media Spaces
Multimodal theory has developed out of social semiotics and can be seen as a response to the rise in the use of new technologies for the creation, distribution and consumption of media texts and the need to find new ways of describing and explaining their role in representation and communication. …
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Meaning(s) in “Sustainable Tourism”: A Social Semiotic Approach
… This thesis addresses this gap by applying a social semiotic approach to exploring the meanings attributed to “sustainable tourism” by various stakeholder groups. Social semiotics is a theory that studies meanings created in groups, and is applied in this thesis as an analysis of “sustainable …
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Argument as design: a multimodal approach to academic argument in a digital age
… PowerPoint. Grounded in a theory of multimodal social semiotics, this study posits that argument is a product of design, motivated by the rhetor's interest in communicating a particular message, in a particular environment, and shaped by the available resources in the given environment. It …
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A multimodal social semiotic exploration of the 'glocal' in EAL
… of the videos utilizes a multimodal social semiotic lens based in the work of Kress and Van Leeuwen (2006) and grounded in Halliday (1978). The study includes three steps: The first explores multimodal semiotic resources within the videos that construct 'glocal' configurations. The …
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The salience and visibility of toponymic changes in Makhanda & Gqeberha: A social semiotic perspective
… Grahamstown (now renamed Makhanda). Drawing on social semiotics theory, these name changes are examined through an analysis of how they are made visible on billboards, shopfronts, and road signs, as well as through interviews with residents living in these areas. This study draws on Van Leeuwen …
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Re-imagining pedagogy in higher education: facilitating epistemic access and student success
… this project is framed by theories of academic/social literacies, social semiotics, embodied learning, multimodal pedagogies, and student emotions, to explore the transformative potential of including unconventional pedagogical and assessment approaches that enable a more comprehensive …
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Exploring young children’s ideas about wearable technology: a case study
… (Clark & Moss, 2011; Clark, 2005) and social semiotics (Kress and van Leeuwen, 2006; Kress, 1997), children were invited to share their ideas in a variety of ways (face-to-face discussion, oral storytelling, written text, drawings). This research viewed children as meaning-makers and …
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Multimodality And The Sociality Of Literacies: Shaping First-Year Writing Students’ Literacies Through Multimodal Approaches
… to developing multimodal literacies through social semiotics, digital modes of communication, and multiliteracies. Intentionally developing these literacies opens the door for first-year writing students to build upon social discourses in which they already engage and develop new modes of …
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The Communication of Beliefs: An Inquiry Into the Rhetoric of Collective Identity and the Origins and Uses of Normative Logic
… assessed---""intercultural communication,"" ""social psychology,"" ""social semiotics,"" and ""historiography""---wherein the normative dimension of human affairs has become a topic of special interest. Next the inquiry looks into the origins of our peculiarly ""Western"" forms of normative …
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Lectures in transition : a study of communicative practices in the humanities in a South African university
… all communication is oriented to ‘the other’; b) social semiotics (Kress and van Leeuwen) with its emphasis on participants’ ‘interest’ – what social agents do, and how they make do, with available resources for meaning that include image, gaze and gesture, as well as spoken and written language; …
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typefaces beyond words: a framework for the multimodal analysis of typeface design as typographetic resource
… artificial intelligence, neuroscience, social semiotics, statistics, sociology and psychology, it builds a theoretical approach to outline a designer’s subjective interpretations of the meaning of shapes through the semiotic event. Then, by focusing on the basic design decisions that …
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Educational hypercomics: learners, institutions, and comics in e-learning interface design
… lacuna in the literature through analysis of social semiotics of comics in the contexts of online learning. This is a study of multimodal pedagogical discourse in online educational comics, specifically educational hypercomics. Hypercomics can be loosely defined as comics on the World Wide Web …
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Staging and Citing Gendered Meanings: A practice-based study of representational strategies in live and mediated performance
… concerns, feminist performance theory and social semiotics to analyse an original contemporary performance work. Original contribution: The dramaturgical toolkit is designed to be used by artists, students and academics. My analytical tool is being used in teaching and is valuable to others …
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Gender Positioning in Textbook Images and Their Interpretation by Young Readers in Nepal
… with Grade 1 children drawn from two schools. A social semiotic approach was used to analyse the data. The findings from the analysis of textbook images revealed cultural as well as gender implications. The new textbook cover images published by the government present greater gender equality in …
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The integration of multimodality in English teaching in Indonesian junior high schools
… employs two analytical approaches of multimodal social semiotics, guided by the grammar of visual design (Kress and van Leeuwen, 2006, 1996), and content analysis, driven by the multiliteracies pedagogy framework (Cope and Kalantzis, 2015).<br/><br/>The results indicate that all English teachers …
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An Analysis of a Public Health Media Campaign in Switzerland
… and gender display; grammar of visual design and social semiotics; intervention theoretical indicators; and social marketing and extended social marketing, to retroactively understand encoded values and underlying mechanics of the media strategy. Concurrently, international and national …
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Children's meaning-making with narrative apps in early years: investigating the interplay between young readers, teachers, and app design
… these reading practices. Grounded in multimodal social semiotics, particularly Gunther Kress' (2003) concept of reading-as-design, this study proposes an expansion of this theoretical framework to better reflect the active role of digital media and app developers in contemporary reading …
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Reading illustrated novels: exploring the medium through participatory case study
… and draws on theories of reader-response and social semiotics, as well as perspectives from research into illustrated novels, picturebooks, and theories of response to art. The research was conducted as a participatory qualitative multiple case study, working with five 9-10-year-old children …
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Whiteness and the Return of the "Black Body"
… as lived and meant within the interstices of social semiotics. I interrogated the "Black body" as a "fixed and material truth" that is said to pre-exist its relations with a white normative world of anti-Blackness. On this score, I maintain that not only does the Black body defy the ontic …
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So Much for Beauty: Realizing Participatory Aesthetics in Environmental Protection and Restoration
… notion of participatory aesthetics and deploying social semiotics and media analysis methodologies, I propose that two particular aesthetic grammars have been at use in mainstream environmental rhetorics, that which I call the wilderness sublime and the wilderness interactive. Present in the late …
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