Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 10 of 10 for “"social media research"”.
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Social Media Use and Best Practices by Convention and Visitors Bureaus
<p>This study took an in-depth look at the social media utilization and best practices of Convention and Visitors Bureaus (CVBs) in selected mid-size Texas cities. Although there has been much social media research related to the tourism industry, little has been focused on local CVBs. …
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Demand for sport : an econometric analysis of Web 2.0 use
Web 2.0 is made up of a collection of social media platforms that are driven by user-generated content that has gained attention from sport academics and professionals alike due to its growth over the past decade. Sport social media research has historically approached this effective marketing and …
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Diversifying digital media research
… the majority of the world’s populations and social media users living in the Global South, is our existing research on emergent technologies addressing questions that are accurately representing diverse populations and advancing scientific knowledge? Using a mixed-methodological and …
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The use of social media by organisations when engaging with their online community: the collective storytelling phenomenon
The pervasive nature and use of social media has transformed society and this transformation has attracted significant attention from both industry and academia. The organisational implementation and use of social media are plagued with many challenges, leaving managers frustrated at not achieving …
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Expressions of psychological stress on Twitter: detection and characterisation
… short-term stress is a useful indicator of an immediate problem. Traditional psychology studies have relied on surveys to understand reasons for stress in general and in specific contexts. The popularity and ubiquity of social media make it a potential data source for identifying and …
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Communicating workplace safety and health: Disrupting OSH messaging to embrace diversity via digital media and innovate around the social side of safety
… With reference to employees’ experiences, this research has produced guidelines and recommendations regarding effective ways to communicate safety and health information. It is anticipated that these recommendations will lead to buy-in, commitment, and engagement with the wider workforce. Social …
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The Price Of “Normal”: Masking In The Autistic Community
… anxiety surrounding the push to have “normal” social skills. On Twitter, many autistic people utilize a hashtag to connect with others in the online Autistic community. This qualitative study analyzes the Twitter hashtag, #ActuallyAutistic, to understand masking and camouflaging from the …
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Exploring representations of, and attitudes towards, snakes in online media: an ethnozoological approach
… the portrayals of snakes across different media sources might impact the potential for human hostility and conservation resistance or acceptance. I investigated the portrayals of snakes across online media content to discuss the potential impact on human acceptance of snake conservation. I …
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Towards the collaborative museum? Social media, participation, disciplinary experts and the public in the contemporary museum
This thesis examines the use of social media by museums aiming to establish collaborative relationships with the public. Social media platforms have been widely espoused as transformative in allowing diverse, new or previously excluded audiences to enter into egalitarian, participatory …
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The Impact of Brand Attitude on Chinese Students’ Private University Choice in the Context of Social Media
Research problem: Chinese private universities need help with the problems of homogeneous development and low social recognition, which leads to the long-term disadvantage of private universities in the competition for high-quality students. To address these problems, the current study investigated …