Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 333 for “"social media platforms"”.
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Understanding Video Ads on Social Media Platforms
… the effects of creative elements in video ads on social media platforms and investigate how these ads impact consumer behavior in both normal times and times of crisis. The first chapter performs a comprehensive exploration of video ads on social media platforms using large-scale observational …
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Combating abuse on social media platforms using natural language processing
… interact with one another. With the advent of social media, the web has given humans a way to directly connect to billions of others. As with any new technology, there are great opportunities and benefits, but also dangers and risk. This thesis focuses on the many ways that bad actors can have …
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Dynamic Matching of Users and Creators on Social Media Platforms
Social media platforms are two-sided markets bridging content creators and users. Existing literature on content recommendation algorithms used by platforms often focuses on user preferences and decisions, and does not jointly address creator incentives. We propose a model of content recommendation …
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Gender Performance and Social Media Platforms: Identity Presentation among Facebook Users in Iraq
… individual Iraqis’ performance and use of social network sites, and particularly the Facebook platform to determine the potential challenges and opportunities that this offers when they construct their online identities and use social media in their daily interactions. The study mainly …
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The Impact of Technological Features in Social Media Platforms on Students' Academic Performance
<p>The ubiquitous existence of social media platforms has transformed the way people interact and communicate with each other. However, intensive social media usage has become a growing concern among students. This heavy usage can negatively impact their lives, including their academic performance. …
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Graduating students' perception of professional social media platforms for professional networking and career development
This research explores the role of professional social media platforms (PSMPs), particularly LinkedIn, in supporting final-year tertiary students in Dunedin with professional networking and career development. While PSMPs offer significant opportunities for career advancement, many students remain …
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The Use of Social Media Platforms in Customer Relationship Management: An Analysis of Adidas.
This dissertation investigates the role of social media platforms in enhancing customer relationship management (CRM), with a specific focus on Adidas, one of the leading global sportswear brands. The research explores how Adidas utilises platforms such as Facebook, Twitter, Instagram, YouTube, and …
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An exploration of the role of social media platforms in the employee recruitment process
If the explosion of professional and social networking media has radically changed the way in which people interact and communicate with each other both personally and within the workplace (McFarland and Ployhart 2015), what does this mean for the business and practice of HRM and more definitively …
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Medium is the Message: Unraveling the Social Media Platforms' Effects on Communication and Opinions
The number of social media platforms (SMP hereinafter) is ever-increasing, and all of these platforms compete for more attention and content. The global social media market is expected to grow to $223.11 billion in 2022 (Social Media Global Market Report, 2022). In an era characterized by the …
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The potential impact of utilising social media platforms in Saudi higher education : academic practitioners perception
The use of social media has penetrated the field of education during the past decade, but it is still not widely accepted or used to support teaching and learning despite their potential usefulness. However, since the start of the Coronavirus pandemic, SM have gained momentum as face-to-face …
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Do global legal frameworks hold social media platforms accountable for hosting content that incites violence?
… era has witnessed an unprecedented expansion in social media platforms' use, influence, and societal impact.1 Sixty percent of the global population uses social media, with the daily exchange of messages reaching into the billions.2 As of 2023, Facebook boasts 2.98 billion monthly active users,3 …
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Justifications for re-sharing non-consensual pornography on social media platforms: A case of South Africa
… and accessibility of digital technologies and social media have made it easy for individuals to create and share content. This ease of content sharing is one of the greatest benefits of social media, however, it has also brought about new social ills such as the sharing of non-consensual …
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An exploration of organisational elements on social media platforms based knowledge sharing of Higher Education Institutions (HEIs) in Malaysia
… activities in the life of these communities. Social media platforms have emerged as important forums for locating, connecting, collaborating and sharing ideas among the individuals. Nevertheless, despite its importance, there is only limited research that has addressed the role of social media …
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Social media- friend or foe?
The use of social media has become a part of our daily lives. Thus, there is growing concern over social media platforms' impact on individuals and society. Beginning with an introductory chapter outlining research objectives, subsequent sections delve into various facets: Chapter two delineates …
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Influencer persona and audience engagement : an analysis of the user decision-making differences between traditional and short-video-based social media
Social media influencer marketing, which is a new marketing method that takes on the idea of celebrity endorsement, is a growing phenomenon. The ever-increasing influence of social media as seen in society today places it as a key modern-day content-driven marketing movement. The atmosphere of …
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Social media sharing and online news consumption
The ever increasing ubiquity of social media platforms has led to the emergence of an incredibly important positive feedback loop between social media sharing and online content consumption. The potential of this feedback loop is critical to marketers, publishers, politicians, and beyond. However, …
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