Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 9 of 9 for “"social media advertising"”.
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The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry
Social media advertising (SMA) significantly influences consumer purchase behaviour in Saudi Arabia, particularly in the fashion industry. However, Saudi consumers’ attitudes towards fashion advertisements on social media are shaped by sociocultural factors, given the country’s deep-rooted cultural …
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How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America
… and in America had different attitudes toward social media advertising, and how their attitudes are different, through a survey of Chinese students in these two countries. The survey determined how they used social media, whether the different social media networks in the two countries affected …
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College Athletes as Endorsers: A Study of NIL Advertising
… NIL deals among college athletes are in terms of social media advertising. With the rise of social media and the amount of people using social media daily, it is imperative for advertisers to understand various ways of promoting brands on social media. A 2x2x2 mixed experimental design was used to …
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Teach2Learn : gamifying education to gather training data for natural language processing
… Attempts to grow the platform through paid social media advertising were unsuccessful, likely because users aren't looking for a class when they browse those sites. Unpaid posts on subreddits discussing related topics, where users were more likely to be searching for learning opportunities, …
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Elementary teachers' contributions to classroom gender climate: an exploration of teacher attitudes and classroom behaviors
… schools and classrooms are settings for gender socialization. Whether intentional or not, teachers communicate expectations for students’ gender identity/expression in their classrooms and beyond; however, teachers’ influences on gender identity/expression remain underexamined. The current study …
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The benefit of social recruiting in the Hawke’s Bay hospitality industry
This dissertation explores the benefits of social recruiting in the Hawke's Bay hospitality industry by examining the social media use of hospitality students, employers, and employees as it relates to promoting job opportunities in the Hawke's Bay hospitality industry. Social recruiting and its …
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El impacto de las redes sociales en la función consumo
El trabajo evalúa el impacto de las redes sociales en el volumen de ventas en el mercado de consumo masivo directo B2C (Business to consumer), medido a través de la manera en que las redes sociales afectan las preferencias del consumidor y por esta vía su función de consumo en la población
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Sustainable social media storytelling: Success stories from SMEs in Ōtepoti Dunedin. A #CallToAction to communicate small business values
This research investigated the use of social media storytelling of sustainability as a form of affordable and effective marketing approach for small businesses in Dunedin affected by the Covid-19 pandemic. The main target of this research are small to medium enterprises or SMEs. To ensure the case …
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The Buzz Behind Alcohol Advertising: A study of how alcohol advertisements on social media impact behavior
… themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The …