Global ETD Search
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Showing 1 to 7 of 7 for “"social media adoption"”.
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Social media adoption by microbusinesses
The social media implementation process (initiation, adoption, adaptation, acceptance, use and incorporation) is examined in correlation with the five factors (individual, organisational, technological, environmental and performance). Numerous existing theories from the innovation, technology …
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Social Media Adoption Among Small-Market Mississippi Newspapers
… of Mississippi newspapers’ and others’ use of social media. The goals are to determine the worth of social media to Mississippi newspapers, and to try to identify if there is any anecdotal or other information linking the use of social media to increased readership (print or electronic) and ad …
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Assessing social media adoption and maturity in small and medium enterprises: case of Saudi Arabia
The proliferation of social media has changed marketing and branding of organisations around the world. Social media has proved to create business value for companies; however, there is a lack of coherent and sequent studies in the field of social media for small and medium enterprises (SMEs) in …
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Social Media Responsiveness in the Public Sector: A Study of Social Media Adoption in Three Functional Departments of U.S. Cities
… collaborations and shows that Web 2.0 social media tools have the potential to increase these collaborations. Some public managers have fully embraced the adoption of social media tools to their fullest collaborative potential while other managers have chosen to limit their full …
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The Impact of Social Media Usage for Work Purposes on Innovation in SMEs: The Role of Human Capital and Knowledge Sharing
With the advent of the technology era, social media is considered a useful platform that has contributed actively to social interaction and a wealth of knowledge for both individuals and groups. Many organisations have begun to take into consideration the benefits of such platforms. However, there …
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Share, like, tweet and cheer: an examination of social media usage and the NFL
… (NFL). The introduction and implementation of social media is granting fans unprecedented access to leagues, teams, and players. and providing sport marketers, athletes, and media members with the ability to communicate more effectively with fans. Despite the longevity and continued popularity …
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Social Media and Critical Digital Museum Pedagogy: A Multicase Study of Institutions in Alberta
The pedagogical dimensions of social media have been a topic of discussion in the museum sector for nearly 4 decades (Crow & Din, 2010). Recently, however, widespread institutional closures prompted by the onset of the COVID-19 pandemic have resulted in a rapid transformation in how and why museums …