Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 93 for “"social marketing"”.
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Online social marketing: website factors in behavioural change
… that the Internet is a valuable channel for social marketing, and that practitioners need to rethink how they engage with target audiences online. However, there is little evidence that online social marketing interventions can significantly influence behaviours, while there are few …
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Social marketing and public health: an ethnographic investigation
Social marketing is the latest public health strategy deployed against a wide range of health imperatives, especially ones associated with people’s behaviour. This investigation examines the ‘social’ in such social marketing, by focusing on the relationships between the people, communities, …
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Transportation choices : can social marketing make a difference?
… policy, infrastructure, and technology. Marketing and advertising campaigns represent another strategy which is used extensively, but which has not been thoroughly evaluated. This thesis investigates how to develop marketing campaigns that will encourage people to voluntarily switch to …
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Break free : building a critique of social marketing theory
… develops a critique of approaches to persuasive social change known as social marketing. The focus is on social marketing's theoretical underpinnings of social change, motivation and media effects, and how these influence the development and implementation of social change communications …
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A Social Marketing Plan for the Children's Safety Center
… Arkansas. This thesis project includes a social marketing plan that aims to increase the overall awareness of the CSC and its new prevention programs used to decrease the number of child abuse victims in Northwest Arkansas. The social marketing plan also aims to create behavioral changes …
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Social marketing : the case of Affirmative Fair Housing Marketing
Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 1982.
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Social Marketing and Falls Prevention: Market Segmentation and Product Positioning
… Market segmentation was used to create unique marketing mixes for individual groups of seniors. The senior market was segmented into frequent falling males and females, and non-falling males and females. Frequent fallers were defined by having experienced 2 or more falls in the past year, where …
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Evaluation of Montana's HIV Prevention Social Marketing Campaign: A Descriptive Study
… was to evaluate Montana’s 2006 HIV Prevention Social Marketing Campaign in two intervention communities: Flathead and Silver-Bow Counties and one comparison community: Lewis and Clark County. The intervention began in March 2006, and data was collected in the intervention communities for the …
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Evaluation of Montana's HIV Prevention Social Marketing Campaign: A Descriptive Study
… was to evaluate Montana’s 2006 HIV Prevention Social Marketing Campaign in two intervention communities: Flathead and Silver-Bow Counties and one comparison community: Lewis and Clark County. The intervention began in March 2006, and data was collected in the intervention communities for the …
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Social Marketing Approach to Recruit Cancer Survivors for Research and Treatment
… The purpose of this dissertation was to use social marketing theory as a framework to better understand recruitment for a web-based psychosocial intervention for cancer survivors. The study sample included cancer survivors from the Loma Linda University cancer registry or reached via …
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A Social Marketing Plan for the Lester C. Howick Animal Shelter
… This thesis offers Howick a comprehensive Social marketing plan. The goal of the animal shelter is to increase the total number of cats and dogs adopted, increase the total amount of donations, and increase the number of volunteers helping at the facility and various events. In order to …
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A social marketing approach to media intervention design in health and lifestyle education
… where attitude-based behavioral change in social settings is the primary goal. As such, health and lifestyle education is one specialized field which is generally approached by instructional designers using an eclectic selection of conventional education and communication models which may …
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An Assessment of the Value of Consumer Input Into Social Marketing Decision-Making
Made available in DSpace on 2014-12-13T20:21:40Z (GMT). No. of bitstreams: 1 7709196.pdf: 5515248 bytes, checksum: e3ed9519d3eb2219c16717fe58926439 (MD5) Previous issue date: 1976
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Community-based social marketing at the neighborhood scale : sustainable behavior or neighborhood sustainability?
Social marketing has long been used in the field of public health, but its application in the environmental world is only a decade old. Although McKenzie-Mohr and Smith's (1999) guide to "community-based social marketing" (CBSM) has gained increasing support, there have been few attempts to …
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Social Marketing and California High-Speed Rail: A Framework for Behavioral Change Towards Sustainability
… this analytical paper, I advocate for the use of social marketing techniques in a campaign targeted towards Central Valley communities with the primary objective of reducing this population’s opposition to the state’s High-Speed Rail project. A secondary objective is to use this strategy to …
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Using social marketing strategy to promote recycling among university students in a Thai university
… to offer effective, practical, and innovative social marketing strategies to university teams to facilitate activities to promote young people to perform recycling and sustainably maintain the new behaviour. The university will gain multiple benefits, not only will there be a reduction in …
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The Use of Incentives and Disincentives in Social Marketing: A Simulational and Experimental Study
With the major thrust that social behaviors can be effectively induced as a result of a change in the form and manner in which incentives and/or disincentives are issued, investigations were made into the effects of monetary incentives and disincentives. In particular, marketing concepts and …
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The role of behavioural change theory in social marketing interventions on HIV/AIDS in Ghana
… change could be employed to design effective social marketing intervention programmes for HIV/AIDS preventions in Ghana. The study employs both qualitative and quantitative research approaches and a stratified sampling method to achieve the aims and objectives of the study. A total of 487 …
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Stress management education for the elderly: a social marketing approach to program development and evaluation
The present study examined a social marketing approach to a health promotion program in stress management education that combined various aspects of large scale mass-market campaigns and individually tailored interventions. The study was conducted in two major phases using two groups from the main …
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