Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 12 of 12 for “"social influence theory"”.
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Investigation of the dynamic relationship between communication and shared interpretations: A networks approach
This investigation of the relationship between social influence and shared meaning in organizations examined the dynamic implications of social influence theory and the theory of contagion to investigate how organizational members influence each others' interpretations about work-related issues. A …
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Intimacy issues : a content analysis of intimacy levels and engagement rates between celebrities and influencers.
The development of social media marketing has amplified the value of peer recommendations, leading brands to utilize the inclusive nature of Instagram to employ celebrity endorsement and/or influencer techniques. Though the two strategies are different, individuals outside the industry often …
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Exploring the Phenomenon of “Superficial Appreciation” in Tourism
… characteristics, motivated mostly by posts on social media sites such as Instagram and Facebook. The research combines Social Influence Theory (Kelman, 1958), the Tourist Gaze theory (Urry & Larsen, 2011), and Authenticity (Wang, 1999) principles to investigate the impact of visual framing by …
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The Influence of Social Media Influencers (SMIs) on Consumer Decision Making: A Tourism and Hospitality Perspective
As an emerging group that wields its increasing influence through social media, social media influencers (SMIs) have continued to grow as a key component of firms’ digital marketing strategies. However, several aspects of SMIs merit attention: their personal characteristics, content features, and …
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The Copycat Effect: Do social influences allow peer team members' dysfunctional audit behaviors to spread throughout the audit team?
… audit behaviors (DAB) within the profession. Social influence theory, applied in an auditing context, posits that staff auditors are influenced not only by the preferences of their superiors (i.e., compliance pressure) but also by their peers' DAB (i.e., conformity pressure). Given the …
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Examining men’s disclosures, influences, and motivations for seeking mental health treatment
… rates between genders are a function of gender socialization towards general help-seeking behaviors as well as about attitudes towards mental health. Central to understanding men’s mental health help-seeking behavior are factors of stigma, social support, motivations for therapy, and basic …
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Rhetorical functions of language and media in health education : effects of metadiscourse and the Internet on readers' attitudes and knowledge about stress management
… in these areas and posits persuasion and social influence theory as a basis for understanding the persuasive abilities of health educational materials, or the abilities of the materials to convince patients to learn health information, change attitudes about illness and treatment, and …
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Cohort Differences in Perceptions of Helpful Counselor Characteristics
… assessed whether previous help-seeking behavior influences perceptions of what counselor characteristics would be helpful. The social influence model is used as basis for predictions. The first research hypothesis for the present study was that there would be an age by cohort interaction in …
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How can I pay this bill?: the role of social influence in compliance with medical bill payment
… and two full studies, I examined the use of two social influence tactics: 1) normative cues and 2) default option messaging in billing correspondence and its effect on patient compliance with medical bill payment. In the two main studies following my two pilot studies, I integrated social …
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The role of reference groups as credible sources in African women’s natural hair care consumption behaviour
… (1) to investigate the relationship between a social media influencer’s (SMI’s) source credibility and purchase intentions towards natural hair care products; (2) to investigate the moderating role of an SMI’s source credibility on the relationship between involvement and purchase intentions …
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The social media value framework: development and validation of a conceptual framework for social media engagement and value creation
As social media sites continue to dominate attention, consumers are overwhelmed with content, campaigns and information in today's virtual world. How do brands and marketers stand out and ensure that their social media communications result in value creation? Engagement and the intent to engage are …
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Examining the principles of social influence and condom use in casual sex
… between Cialdini’s (1984) six principles of social influence (authority, consistency, liking, reciprocity, scarcity, and social proof) and condom use in casual sex relationships in college populations. In Study 1, nine single-gender focus groups (N = 48) of college undergraduates were …