Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 10 of 10 for “"social identity perspective"”.
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INFLUENCES OF YOUTUBE ADVERTISING ON YOUNG ADULTS: A SOCIAL IDENTITY PERSPECTIVE
<p>Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer …
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Exploring employees' attitudes towards employment equity from a social identity perspective
… this difference in employees? attitudes from a Social Identity Theory (SIT) perspective.
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Lives and careers in music: a social identity perspective on brass music-making
… in an online survey. Combining theories from social psychology and music psychology (social identity theory (Tajfel, 1979) and musical identity (MacDonald, 2002)) enables the musician to be considered as a social category, and from this to develop a contemporary and novel investigation into …
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Social Status and Product Perceptions: A Social Identity Perspective on Information Processing and Product Evaluation
Consumers use social status to learn about and evaluate value-expressive products. This thesis examines how consumers respond to products that convey status connotations. Drawing on previous research from social psychology, sociology and consumer behavior, this dissertation explores product …
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PERCEPTIONS OF ORGANIZATIONAL CONTINUITY: SCALE DEVELOPMENT AND IMPLICATIONS FOR ORGANIZATIONAL OUTCOMES
… extends research in the area of OI from the social identity perspective by providing the basis for understanding and measuring one of the components that leads to identification with an organization.</p>
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Exploring perceptions of help-seeking for mental health care among young adults in Maputo, Mozambique
… with the initial participants originating from a social media-led mental health organisation based in the city. The participants' ages ranged from nineteen to thirty and all identified as female. The study employed a phenomenological approach and used theoretical models such as the Behavioural …
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Help-seeking helps: : help-seeking as a strategy for managing group image
… and sociologists, before considering how social psychology has addressed this topic. The conclusion from this assessment is that the academic contribution of much of the social psychological helping-transaction research from the 1960s onwards was limited, due to its failure to address: i) …
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Exploring the Namibian inclusive education policy’s responses to gender nonconforming learners: A case of Erongo region
… through behaviour, presentation, sexual identity or any other means construed as normal by societies. Thus the study was guided by the research question: How does the Namibian IE Policy respond to gender nonconforming learners in Namibian schools? Even though there is growing evidence on …