Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 6 of 6 for “"situational theory"”.
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The Spirit In The Law Podcast: Testing the Democratization and Audience Behavior of New Media Broadcasting
… by two theoretical frameworks: New Media theory and Situational Theory of Publics. The results, when applying both theoretical frameworks, were mixed. While podcasting did demonstrate universality, it was hindered by the complexity of traditional radio production roles. Similarly, it was …
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TOWARD A MODEL OF STRATEGIC MANAGEMENT OF PUBLIC RELATIONS: SCENARIO BUILDING FROM A PUBLIC RELATIONS PERSPECTIVE
… management, environmental scanning, and the situational theory of publics serve as context for this study. After building the conceptual framework of scenario building, I apply the model to selected case issues of a large corporation and build possible scenarios. I conducted a case study …
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EXAMINING THE GET YOURSELF TESTED CAMPAIGN: HOW ONLINE INFORMATION SEEKING AND SEXUAL HEALTH PERCEPTIONS INFLUENCE EFFICACY AND COMMUNICATIVE ACTION
… Campaign. A secondary purpose is to develop theory in the area of e-health. Finally, this study will offer practical recommendations to the CDC's Division of STD Prevention, one of the developers of the GYT Campaign, on how to better disseminate sexual health information to young adults via …
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EXPLORING PUBLIC ACTORS IN THE CONTEXT OF EMERGING TECHNOLOGY: NETWORK-BASED PUBLICS AND THEIR IMPACTS
… issues. Extending the framework of the situational theory of problem solving, a public-to-public communication model was proposed. This dissertation research contributes to advancing public relations theory and practice. The findings provide empirical evidence illustrating actor dynamics …
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Sent to You by Someone Who Thinks You're Beautiful: The Effects of Regulatory Focus, Personal Involvement, and Collective Efficacy in a Social Marketing Campaign
This study examined attitudes and behavioral responses to a social marketing campaign's video messages. Independent variables in the study were the regulatory framing of the campaign message, personal involvement, and collective efficacy. Results revealed main effects of both collective efficacy …
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Leadership Styles of Entrepreneurs in Small Land Surveying Businesses.
… respondents' leadership styles as Participatory, Situational, or Autocratic in a both external and internal environments. The results of the questionnaire produced nominal data, which were analyzed using Statistical Package for Social Sciences (SPSS) software to compute the frequency and …