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Showing 1 to 1 of 1 for “"shaadi.com"”.
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It's a Match: Shaadi.com, Tinder, and the Fantasy of Frictionless-ness
<p>In this essay I carry out case studies of Shaadi.com and Tinder to unpack the cultural principles underlying the apps that shape our interpersonal relationships today. I demonstrate that these apps are grounded in a fantasy of frictionless-ness, or the desire to shield the self from discomfort …