Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 9 of 9 for “"servicescape"”.
-
Building Servicescape Culture: Examining Social Order, Spatial Change, and Consumer Experience
Many mixed-use retail areas feature publicly-accessible spaces that facilitate community-oriented activities, such as craft fairs and concerts, alongside more conventional market-oriented activities, such as shopping and dining. Mixed-use development is growing rapidly by blending residential, …
-
An Exploration into the Influence of Servicescape Cues on Perceptions of Counterfeit Products.
… of this research is to examine the role of servicescape theory in the counterfeit context and explore the extent to which servicescape cues influence perceptions of counterfeit products. Literature Following extensive examination of the current literature surrounding counterfeit activity it …
-
An experimental investigation of the effects of perceived co-consumer age on younger consumers' expectations of service quality
… the presence of multiple consumers who share the servicescape with each other (i.e., co-consumers). This study examines how co-consumer age, as an element of the servicescape, affects younger consumers' service experience. An experiment was conducted where three service settings (rafting trips, …
-
The impact of leisure-sport facility design on customer satisfaction
… behavior textbooks often mention the effects of servicescape atmospherics, physical design and decor elements on facility users. Service managers also recognize it as being an important aspect of their businesses. Yet, in marketing, there is surprisingly little research that is based on …
-
The impact of airport retail environment on passenger emotions and behaviour = A repülőtéri kiskereskedelem környezet hatása az utasok érzelmei és magatartásaira
… Environmental cues emitted by elements of the servicescape (“the objective physical factors that can be controlled by the firm to enhance (or constrain) employee and customer actions” Bitner, 1992, p. 65) influence emotional states which, in turn, can lead to changes in the behaviour. More …
-
Customer-to-customer co-creation of value in the context of festivals.
… Practice-based segmentation and social servicescape design strategies are proposed, which can be used to support and facilitate C2C co-creation. A theoretical contribution is made to the body of knowledge in service marketing, and the S-D and C-D logics in particular, by advancing …
-
Η εμπειρία του καταναλωτή στις οινοποιητικές μονάδες και η επίδρασή της στην αγοραστική του συμπεριφορά : παράγοντες που τη συνθέτουν και ο βαθμός επίδρασής τους
… ανάλυση του περιβάλλοντος παροχής της υπηρεσίας (Servicescape) και στο ρόλο των υπόλοιπων καταναλωτών που βρίσκονται στο «εργοστάσιο» παροχής μιας υπηρεσίας. Στο Κεφάλαιο 2 γίνεται εννοιολογική προσέγγιση της εμπειρίας και του μάρκετινγκ εμπειριών. Στο Κεφάλαιο 3 γίνεται αναλυτική παρουσίαση της …
-
Using Event Attendees' Perceived Importance of Event Design to Evaluate Overall Satisfaction
The purpose of this study is to develop a model that tests the impact of attendees' perceived importance of event design on their overall satisfaction of the event. By understanding what attendees' perceive as important and valuable to their overall experience, and thus enhancing their overall …