Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 37 for “"services marketing"”.
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Toward a Rhetoric of Marketing for High-Tech Services
The market for high-tech services is expanding, and writers will have to create more documents to market these services. Researchers note marked differences between traditional goods marketing and services marketing. A rhetorical framework for high-tech services marketing will give writers a tool …
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An empirical examination of the marketing problems experienced by New Zealand service organisations
Services marketing in New Zealand remains in its infancy with little research examining even the most fundamental aspects of services marketing from a New Zealand perspective. This study takes a step towards addressing this deficiency by examining the extent that New Zealand service organisations …
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An Exploration of the technology enhanced tourist experience.
… shifts within the service-dominant logic and the services marketing and management discipline, a holistic understanding of this phenomenon is still missing to date. This doctoral study therefore aims to explore how the tourist experience can be enhanced by ICTs through company-consumer experience …
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Marketing Information: Using Grounded Theory Methods to Understand Advertising and Content Marketing through the Dove Campaign for Real Beauty
… similarly to how they prioritize products or services. Marketing practitioners for these organizations find themselves in a dual business: both selling an organization and maintaining an organization’s overall appeal. By diversifying design approaches for marketing deliverables, practitioners …
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Effect of the new product development process on the performance of global new service programs in the business-to-business services sector
… on the topics of new product development (NPD), services marketing, and international marketing. But, little research has combined these areas and focused on new service development (NSD) for international markets. Moreover, no study has looked at the firm's NPD process--i.e., the stages and …
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Service Experience in Business-to-Business Relationships
… The theoretical background stems from both services marketing and business-to-business marketing. The literature review encompasses investigations of service encounters and service failure and recovery in both consumer and business-to-business markets. The project attempts to merge these …
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Employee empowerment and customer satisfaction: an investigation from a UAE banking-sector perspective.
… employers and employees in the financial services marketing industry. These findings are particularly important for bank managers, who are in the position of deciding on how best to increase their firm's market share through customer satisfaction. The thesis also contributes to the body of …
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Product and service intangibility : a study of its dimensions and consequences on product/service evaluation
… the debate about intangibility as defined in the marketing literature, which has traditionally considered it as a unidimensional construct and has associated it almost exclusively with services. The objectives of the study were to show that intangibility is rather a subjective, multidimensional …
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Sports and the Future of Streaming Television: A Study of the Value Sports Content Adds to Streaming Services
… have increasingly started using streaming services as their primary hosts for entertainment, the services have started acquiring content that differentiates themselves from their competitors. Sports have become a common option for services, but the high price to acquire broadcasting rights …
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An analysis of the factors influencing customers’ bank selection in Bangladesh
… banking behaviour has a strong effect on marketing success. However, there is a paucity of literature and empirical research on bank selection criteria in Bangladesh. Research data can potentially improve a bank’s performance. This research aims to contribute to the academic body of …
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Consumer expectations of services and their effect on perceived service quality
… the research that falls under the umbrella of ""services research"" has been concerned with perceived service quality. Researchers who try to explain and predict perceived service quality view consumer expectations of services as an important construct in the perceived quality formation process. …
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Antecedents of trust in corporate bankingin the United Arab Emirates
… managers. This work fills a gap in the financial services marketing literature: it provides an understanding of the antecedents of trust and insights into corporate banking in an Arab/Muslim context. It has implications for other Gulf States and Arab cultures, and finds a significant relationship …
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The Impact of Role Identity Transitions and Coping Functions on Customer Citizenship Behavior
… remain unexplored as a possible antecedent in services marketing research. Previous research in customer co-production has shown that CCB increases service quality, customer satisfaction, and customer loyalty. Therefore, understanding why some customers may perform higher levels of CCB than …
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Internal market orientation:construct, measurement and consequences
This thesis contributes to the paucity of marketing research into the area of internal marketing. Drawing from knowledge developed in a diverse range of marketing and management literatures, the domaill of internal marketing is clarified Gild a new concept, internal market orientation is developed. …
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Effective framing strategies for service advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories
… the role of information framing strategies for services advertising. The framing strategy refers to the distinguishable pattern in the manifest advertisement (McQuarrie and Mick 1996) and represents the structural composition of the information presented (Tsai 2007). Focusing on services is an …
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Effective framing strategies for services advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories
… the role of information framing strategies for services advertising. The framing strategy refers to the distinguishable pattern in the manifest advertisement (McQuarrie and Mick 1996) and represents the structural composition of the information presented (Tsai 2007). Focusing on services is an …
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Redesigning Marketing for Traditional Chinese Medicine Clinics in China
… TCM clinics do not devote enough attention to marketing. TCM clinics are unable to meet the growing demand of Chinese customers for TCM due to a lack of awareness. With such a knowledge gap, TCM clinics' marketing initiatives are becoming increasingly vital. This study summarizes and …
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An empirical investigation of client perceived value for professional B2B services in an international context
… professional business-to-business (B2B) services. This study thus addressed two key questions: (i) what are the antecedents of client perceived value in an international, professional B2B service setting?; and (ii) how do these determinants influence client perceived performance and value …
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