Global ETD Search
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Showing 1 to 2 of 2 for “"service shops"”.
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An empirical examination of the marketing problems experienced by New Zealand service organisations
Services marketing in New Zealand remains in its infancy with little research examining even the most fundamental aspects of services marketing from a New Zealand perspective. This study takes a step towards addressing this deficiency by examining the extent that New Zealand service organisations …
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Social media adoption by microbusinesses
… for social media use. Type of business, such as service shops, had a greater probability of success. Social media positively affected relationship marketing in terms of service quality. Business activity associated with specialisation seemed to perform poorly with social media. Finally, …