Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 7 of 7 for “"sensory marketing"”.
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Sensory Marketing Evaluation of E-Commerce Websites with Artificial Intelligence
… explora la relevancia y los desafíos del marketing sensorial en el ámbito en línea, con un enfoque específico en el comercio electrónico. A medida que la transición del comercio minorista tradicional de ladrillo y mortero a las compras en línea limitadas sensorialmente continúa, las …
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The Logo “Visual Thickness Effect”: When and Why It Boosts Brand Evaluation. Does It Relax the Logo Visual Asymmetry Side-effect?
… brand evaluation, perception of power, and sensory marketing.
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Impact of Incidental Aesthetics on Consumer Evaluations
… How Responses to Incidental, Nondiagnostic Sensory Context (Mis)Guide Simultaneous Product Evaluations,' studies how evaluations of incidental aesthetics from a sensory experience with nondiagnostic product contextual cues are merged with the evaluations of the target product. The second …
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Examining the influence of religiosity and consumer perceived value on brand sensuality, brand experience, consumer hedonism and repurchase intention: a study of consumers’ perception in the context of fashion retailing – the case of Turkey
… to implement sensorial strategies into their marketing efforts. First and foremost, this study addressed the research gap in the literature and answered the question of how the overall effect of sensorial cues can be enhanced, and to what extent individual differences influence the …
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Sensory brand experience: conceptualisation, measurement, and impact on performance outcomes
This thesis asserts that understanding sensory brand experience is fundamental to successful brand management and research. Yet very little progress has been made in both theoretical development and empirical research investigating how sensory brand experience can contribute to understanding all …
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In-store marketing cílený na děti
… thesis focuses on the topic of in-store marketing targeted at children and how they perceive this communication. The theoretical part describes its principles and possible adaptations of its elements to children shoppers. It also discusses the development of children themselves and their …
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Plan de negocios para la creación de una empresa de marketing sensorial para mipymes de Bogotá bajo un enfoque de gestión de proyectos
El marketing sensorial ha tomado relevancia en los sectores productivos, comerciales y en general en la industria colombiana, ha conllevado a que se convierta en la mejor estrategia para conectar la marca o el producto con el estilo de vida del cliente a través de sus sentidos. El contar con un …