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Showing 1 to 1 of 1 for “"sensory claims"”.
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Substantiation, defense and risk of sensory claims used for packaged foods
Sensory claims, which are descriptive communications about a product’s sensorial attributes, are used in the food and beverage industry to market products every year. Food manufacturers use puffery, non-comparative and comparative (unsurpassed or superiority) sensory claims to communicate to …