Global ETD Search
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Showing 1 to 3 of 3 for “"selective accessibility"”.
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What you get is what you see? Comparisons influence the social induction of affect
… processes is proposed here. Based on the selective accessibility model (Mussweiler, 2003) it is assumed that affective convergence can be seen as assimilation to a comparison standard (the observed model). Therefore, the basic assumption is that a comparison between an observer and the …
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Assimilation and Contrast Effects in Sequential Judgments
… focus of the judge. As suggested by the Selective-Accessibility Model (SAM, Mussweiler, 2003a), a similarity focus made assimilation effects more likely whereas a dissimilarity focus made contrast effects more likely. Over all three studies, assimilative influences were stronger than …
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The Effects of Consumer Loan Application Formats and Advertised Terms on Consumer Borrowing Decisions
<p>Consumers continue to demonstrate a willingness to accrue more debt. They are also more accepting of increased repayment risk via the acceptance of longer loan terms. Extant research on consumer borrowing consists primarily of experiments designed to assess consumer choices and understand how …