Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 27 for “"sales promotion"”.
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Sales Promotion: A Managerial Perspective.
Sales promotions, although ill defined and under theorised, have long been a part of the marketing communications mix and used by brands in a variety of ways in many different contexts. Much of the research that examines sales promotions has done so from a rational economic or behaviourist …
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The effect of sales promotion techniques on sales people
… dissertation, specifically on The Effect of Sales Promotion Techniques. Although promotions enhance sales, this field of marketing is not always understood thoroughly by local entrepreneurs. The phenomenon of sales promotion revolutionized the sales industry and nowadays, no day goes by …
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The effects of acculturation on consumer interests toward sales promotion techniques : an empirical study of French and English Canadians
… is conceptualized to integrate all aspects of sales promotion responsiveness. The impact of several moderators such as lifestyles, demographics and acculturation dimension are integrated to the model and tested in the empirical research. This study also distinguishes among different types of …
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Past price and trend effects in promotion planning; from prediction to prescription
Sales promotions are a popular type of marketing strategy. When undertaking a sales promotion, products are promoted using short-term price reductions to stimulate their demand and increase their sales. These sales promotions are widely used in practice by retailers. When undertaking a sales …
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Can I Choose My Offer: How Choice on Sales Offer Impacts Consumer Purchase Decision?
… consumer preferences. With the advent of a novel sales promotion strategy, where consumers are provided with a choice to select an offer, this dissertation investigates the effect of choice on sales offer, specifically free offers on purchase evaluations. Building on choice literature and sales …
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Impact of Integrated Marketing Communications: from the lens of public relations educators and scholars
… such as direct marketing, advertising and sales promotion are included in the coursework. In addition, the researcher used qualitative research in the form of interviews with 15 IMC specialists who have a public relations background to gain an in-depth understanding of the educators' point …
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An Exploration into Consumer Motives on Buying Mobile Phone: A Case of Kinondoni Municipality, Dar es Salaam
… which basically covered events i.e. theft and sales promotion, reference groups and post purchase experience on consumer buying of mobile phone. The study employed a holistic explanatory case study research design where participants visited two mobile shops (VODA and SUMSUNG) located at Mwenge …
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Pengaruh bauran promosi terhadap keputusan memilih bimbingan belajar: Studi kasus di Lembaga Bimbingan Belajar Sony Sugema Collage Kecamatan Mojoagung, Kabupaten Jombang
… the effect of the decision of choosing the promotional mix tutoring Tutoring Institute SSC , because it is basically a company always has a competitor in the business and because of the high current graduation standards keep students in droves to follow the guidance of learning . Basically …
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The impact of sponsorship activities on consumer based behaviors in Tanzania telecommunication industry; The case of Zanzibar Telecom Ltd
… by sponsorship with help of other components of promotion mix, such as advertisement, public relation and sales promotion. It was also discovered that with an improved components of consumer based brand equity, customer behaviors may be favorably influenced. Finally, the researcher came up with a …
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Assessing the Role of Promotion Mix in the Development of Tourism Centers in Tanzania: A Case Study of Hotel Industry in Dar es Salaam Region.
… purpose of the study was to assess the role of promotion mix in the development of tourism hotels in Dar es Salaam, Tanzania. The survey was cross sectional and sample size included 40 tourist residing in tourist hotels in Dar es salaam at the time of data collection, 30 hotel marketers/managers …
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Marketing Practices of Motorcycle Distributors in the United States
… of domestic manufactured motorcycles and parts, sales of used motorcycles and cost of service, the total value of the motorcycle business in the. United States in 1970 was veil over a billion dollars.</p> <p>There were two basic channels of distribution used by motorcycle distributors in the …
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The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt
… socio-economic status, price sensitivity and sales promotion as mediating variables. Data was collected from 289 South African BoP consumers residing in Soweto. The study tested six hypotheses using PLS- SEM. Data was analysed using SmartPLS software. The results show that of the six …
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A study of the relationship between discount coupons and repeat behavior of customers for pizza restaurants
… most popular and relied-upon form of consumer sales promotion in the United States (Schultz et al., 1993). The primary purpose of this study was to examine the relationship between discount coupons and repeat purchase in pizza restaurants. The objective of the study was to determine whether the …
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Internet marketing communications : a content analysis of the web sites of graded South African Lodges
… marketing communications mix (i.e., advertising, sales promotion, public relations, direct marketing and personal selling). A number of specific online marketing communications techniques that could be employed in a tourism firm’s Web site were identified from an extensive literature review for …
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Online cause-related marketing: the impact of donation amount and congruence on consumers’ response.
… popular corporate tactic, used to achieve sales promotion objective while supporting social causes. Originally, it was practised offline, and academic research on CRM has focused on that context (Ha 2008; Segev et al. 2014). However, the online medium presents unique characteristics, such …
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Strategi Integrated Marketing Communication (IMC) dalam membangun ekuitas merek Mobil Toyota Avanza: Studi pada PT. Astra Internasional, Tbk-AUTO 2000 Toyota Cabang Sukun Malang
… deskriptif. Subyek penelitian adalah supervisor sales, sales dan konsumen. Analisis data dilakukan dengan mengorganisasikan data, menjabarkannya ke dalam unit-unit, menyusun ke dalam pola, memilih mana yang penting dan yang akan dipelajari, dan membuat kesimpulan. Data dikumpulkan dengan cara …
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Analisis strategi komunikasi pemasaran dalam menarik jumlah pengunjung: Studi pada Wisata Petik Buah PT. Kusuma Satria Dinasasri Wisatajaya Kota Batu
… dengan bekerjasama pada tv nasional , melakukan sales promotiondengan menawarkanpaket wisata edukatif dan one day gatering, serta penjualan personal dengan bekerjasama pada agen travelling. Kemudian pemasaran langsung dengan menggunakan sales cole, web resmi kusuma, facebook, dan jugatwittwer …
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Integruotos marketingo komunikacijos svarba įmonės sėkmei /
… advertising, personal selling, public relations, sales promotion, direct marketing). In order to safeguard the coherence, communication of the information obtained by the users, the detailed IMC plan of measures, strategy and the integration of all the communication of the company (internal as …
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Pengaruh komunikasi pemasaran terintegrasi terhadap citra merek (brand image) Ramayana Mal Sidoarjo
… variables included advertising variables (X1), sales promotion (X2), public relations (X3 ), sales of individual (X4), and direct marketing (X5) simultaneously (simultaneously) a significant effect on brand image (brand image) of Mal Ramayana Sidoarjo. So it can be expressed Ho was rejected and …
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