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Showing 1 to 1 of 1 for “"sales intermediaries"”.
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Chameleons in the city: An institutional analysis of sales agents in Sydney’s new apartment market
… peak was crucially enabled through off-the-plan sales by ‘project marketers’ (PMs). Many new entrants into the project marketing industry sharpened competition. Established ways of working were disrupted by technological innovation. REAs needed to adapt to retain market share. An understanding of …