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Showing 1 to 1 of 1 for “"safetywashing"”.
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From the arsenal of democracy to 0% financing: Promotional communication at General Motors
… (CSR) complemented this approach by safetywashing GM’s SUVs through community programs. Thus, despite widely reported safety problems, many Americans believed SUVs to be safe. Likewise, GM used greenwashing PR and CSR to portray the corporation as environmentally conscious while …