Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 5 of 5 for “"rolex"”.
-
The effect of vertical extensions on the evaluation of the brand extension and the original brand name
… was conducted using four well-known brand names (Rolex, Timex, Lexus and Toyota) from two product categories. The differences in evaluations between the three types of vertical extensions (prestige-oriented downscale, function-oriented upscale and function-oriented downscale) were examined. The …
-
The effects of congruent versus incongruent music styles and high and low cognition ad copy on AAd and ABrand
… twelve radio ad treatments. The two brands, Rolex and Swatch, each had two voice-over versions (high cognition and low cognition). Each voice-over was produced in three versions: Classical music, Rock music, and no-music background. The 2 x 2 x 3 between subjects research design had twelve …
-
How do Smart watches influence the market of luxury watches with particular regard of the buying-reasons.
… anónimos sobre las marcas Apple Watch y Rolex. Se comprueba que la influencia de la intención de elección de marca es mayor en Apple, en comparación con los clientes de Rolex. La norma subjetiva tiene la mayor relevancia con referencia a la intención de elección de marca en Rolex. Además, …
-
A Study of some Complexes of Thallium and Tellurium
… compounds with the formula R,Te and Rolex, (where R = phenyl, o-tolyl, p-tolyl ,p-methoxyphenyl, p-ethoxypheny] and X = Cl, Br and I) were prepared. Some new compounds such as the di (perf luoropheny1) tellurium dihalides and dibenzyltellurium dihalides were prepared. The far …
-
THE BRONX COCKED BACK AND SMOKING MULTIFARIOUS PROSE PERFORMANCE
<p><em>The Bronx Cocked Back And Smoking</em> is a collection of multifarious prose performances recounting the historical, personal, social, political and cultural constructs of a city birthed by violence. This body of work is accompanied by video, audio, photography, and theatre performance …