Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 11 of 11 for “"rhetorical appeals"”.
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Rhetorical Appeals in Design for Social Change
… of different cultures in different contexts. A rhetorical approach to design can provide methods and principles to understand people's culture and context. In this study, the researcher sought to map and understand the rhetorical appeals (i.e., logos, pathos, ethos) in design for social change. …
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An analysis of the Aristotelian rhetorical appeals of ethos, logos, and pathos in selected musical plays of Rodgers and Hammerstein
… of musical theatre. This dissertation is a rhetorical analysis of the scripts and scores of three of Rodgers and Hammerstein's musicals, Oklahoma!, Carousel and South Pacific. These texts are particularly well suited to this rhetorical study because of the recognized social messages that …
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To confine or not to confine? : an analysis of the messaging of the proposition 2 campaigns
… voting populous. In Conjunction with the appeals and frames, the message strategies were analyzed as to how they allowed the HSUS and CSF to effectively communicate with voters. By using rhetoric and framing 4 theory this analysis was able to distinguish which rhetorical appeals …
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Because We Have the Power to Choose: A Critical Analysis of the Rhetorical Strategies Used in Merck's Gardasil Campaign
… More specifically, this paper studies the rhetorical appeals Merck uses and explores the ethical strengths and limitations of the advertisements. The study explores how the Gardasil campaign blends elements of an informative Campaign with an advertising campaign, and the implications of …
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Because We Have the Power to Choose: A Critical Analysis of the Rhetorical Strategies Used in Merck's Gardasil Campaign
… More specifically, this paper studies the rhetorical appeals Merck uses and explores the ethical strengths and limitations of the advertisements. The study explores how the Gardasil campaign blends elements of an informative Campaign with an advertising campaign, and the implications of …
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Roasting on Earth: A Rhetorical Analysis of Eco-Comedy
Environmentalists are accustomed to using the rhetorical appeals of guilt and sacrifice to advocate their agendas. I argue that the motivations of guilt and sacrifice do not mirror the goals of sustainability, and are easy for anthropocentric-resourcist ideology (ARI) agendas to counter. When it …
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The Colonial and Imperial Conferences, 1887-1937
… its consensus approach to decision-making and rhetorical appeals to familial links and shared values.
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From Surviving to Metaviving: A New Rhetorical Formation in Metastatic Breast Cancer Patient Discourse
… experience. Using Celeste Condit's framework of rhetorical formations, I question if a new rhetoric of breast cancer is indeed emerging as new developments in medicine allow women with terminal disease to live longer. My data reveals that this new rhetorical formation, of which metavivor rhetoric …
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Rhetorics of Risk in American Homeownership
… to homeownership, with close attention to rhetorical constructions of risk. Building a theoretical lens that combines insights from rhetorical studies of risk, such as those undertaken by J. Blake Scott, with rhetorical critiques of political economy, such as that offered by James Arnt …
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BRICS: strategies of persuasion
… Goldman Sachs have failed to discern it for the rhetorical, strategic entity that it is. This dissertation focuses on BRICS’ essence and intent, its strategic communications. It analyses BRICS’ narrative and scenario, examining its rhetorical appeals, its strategies and tactics of persuasion. The …
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How do leaders, in a multiple leader context, give sense to the same strategic change?
… this to incorporate the structure of Aristotle’s rhetorical appeals. In doing so it allows for an in-depth micro level analysis that unpacks the sensegiving behaviour of leaders and exposes the generative mechanisms in a multi-leader context as they attempt to give sense to the same strategic …