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Showing 1 to 1 of 1 for “"rhetoric of advertising ; topic ; persuasion"”.
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Reklamos topika: persvazijos instrumentai /
Object of the dissertation research — the rhetorical topic in a discourse of written (visual) advertising. In the scope of this paper, the topos is approached as a category of argumentation: a specific argument, universal tool of persuasion and proof. In this dissertation, advertising is being …