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Showing 1 to 1 of 1 for “"retail synergy"”.
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Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy
… multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the multi-channel retailers. The structural equation …