Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"retail brands"”.
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A modern econometric approach to estimating theoretically consistent demand systems of retail brands
This paper conducts an empirical investigation of the cake mix and frosting demand system using daily data on sales figures, prices and marketing mix variables. SUR maximum likelihood is used to estimate static and dynamic (error correction) linear almost ideal demand systems. Results compare …
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From clicks to bricks : the impact of digital-native consumer brands on retail real estate
Digital-native retail brands have business models that sit at the intersection of two major narratives in retail: technology and brick-and-mortar stores. Founded online, they rely on technology to attract a Millennial customer base that gets most of their brand information over the internet. …
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Blockchain with smart contract for reverse shopping of retail industry branded plastic packaging
Retail industries use an enormous number of plastics, especially packaging. "Reverse Shopping," that is, the returning of branded plastic packaging to the point of purchase (respective retail brands) by deploying blockchain with smart contracts, is our research focus. Employing a local blockchain, …
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Building television programme brands in the digital multi-channel world – perspectives of the uk television professionals.
… thinking and management of individual programme brands by studying the role brand management plays in broadcasting today in the UK. The study concludes that broadcast brands are being compared more often to retail brands with the TV channel being a store and a programme being a product or line. …
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An interdisciplinary approach to the conceptualisation of retail environments
… is on the internal and external environments of retail stores, and their contribution to retail branding from marketing and design perspectives. The retail industry in the postwar period and in particular since the 1980s has grown rapidly creating new store formats, new locations and new markets; …
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Three Essays On Retail Branding, The Makings Of A Great Retail Brand: Antecedents, Outcomes, And Retailer Ad Spending Strategies
<p>Brands are valuable intangible assets with long-term benefits. In the retail industry, branding is of particular importance because of the highly competitive nature of the industry. Even though many of the important branding principles apply, retail brands are distinct from product brands. This …
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Sustainability in Store
Retailers across Western Europe are faced with the challenge to integrate the idea of sustainable consumption and production (SCP) into their operations. The difficulty hierin lies in the the lack of any clear understanding or agreement for what the term implies for retailers and how to implement …
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Global versus local brands in South Africa: an empirical analysis of consumer perceptions
Global brands are increasingly expanding their footprint to developing countries, due to the promising opportunities that these countries hold; and as such, consumers are faced with the decision between global and local brands. In South Africa too, there has been an influx of global brands, which …