Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 7 of 7 for “"relationship management theory"”.
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UKRAINE'S WARTIME NATION BRANDING: RELATIONSHIP MANAGEMENT THEORY IN CONTEXT
… a nation’s international reputation through relationship management, a public-centric philosophy, decentralized collaboration, and interdisciplinary engagement with diverse strategic publics. Nation branding is inherently relational, yet this dimension remains underexplored in the …
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On Target? A Modified Grounded Theory Approach to Target's Blogger-aligned #NOFOMO Swimwear Campaign
A modified grounded theory approach was used to analyze the 2016 Target #NOFOMO swimwear campaign in which Target partnered with top bloggers and social media influencers to promote their inclusive swimwear line. Public and public prioritization as well as message themes, message styles, and …
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Exploring Advancement Department Staff Perspectives on Strategic Communication and Philanthropic Donor Giving at Public Universities
… mass communication. This research affirms the relationship management theory as a way to explain strategic communication and offers practical suggestions and recommendations for strengthening donor giving and fundraising efforts in higher education.</p>
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Centennial Brand Heritage: Exploring How the Dynamic of Nostalgia Drives Trust, Satisfaction, Commitment, and Control Mutuality in Gen Z's Consumer Brand Relationships
… years, continue to foster strong consumer-brand relationships despite evolving consumer behaviors and technological advancements. This dissertation explores the critical role of nostalgia in shaping and sustaining consumer-brand relationships (CBRs) between Generation Z (Gen Z) and centennial …
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The Implications of The Sharing Economy for Public Relations Theory and Practice: A Thematic Analysis of Airbnb, Uber and TaskRabbit
… Uber and TaskRabbit, communicate to form a relationship with key stakeholders, including customers and service providers. Employing a qualitative, thematic analysis, this study analyzed each company's website communication and found the relationship qualities of social trust, safety and …
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Get Lit: An analysis of the framing of party schools in the U.S.
… of party schools through a lens of framing and relationship management theories. Through a quantitative content analysis of news frames used in local news coverage of universities or colleges with noted "party school" reputations in the 2016 to 2017 academic school year, as well as frames …
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Ryšių su klientais informacijos valdymo įtaka klientų lojalumui /
… this master thesis is to approve that customer relationship management (CRM) has influenced on customer loyalty. In order to achieve this purpose the work was divided into four main tasks: review of the relevant literature; analyze the influence of customer relationship management on customer …