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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

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Showing 1 to 20 of 149 for “"relationship management"”.

  1. Customer Relationship Management: from Conversion to Churn to Winback

    Li, KeTemple University. Libraries2013

    … that could impact three stages of customer relationship management, namely customer acquisition, retention, and winback of lost customers. Specifically, with the aid of machine learning method of random forests and text mining technique, this study identify among the factors of customer …

    temple Repository record

  2. UKRAINE'S WARTIME NATION BRANDING: RELATIONSHIP MANAGEMENT THEORY IN CONTEXT

    Savchuk Kennet, Viktoriia2025

    … a nation’s international reputation through relationship management, a public-centric philosophy, decentralized collaboration, and interdisciplinary engagement with diverse strategic publics. Nation branding is inherently relational, yet this dimension remains underexplored in the …

    maryland Repository record

  3. Models for stakeholder relationship management at socially controversial facilities

    Laws, Adrien (Adrien James)Massachusetts Institute of Technology2016

    … it is generally understood that stakeholder relationship management is important, but how important and what must be done to ensure appropriate stakeholder engagement remains unclear. My research addresses this chronic problem using a newly developed system dynamics model that better …

    mit Repository record

  4. Customer relationship management processes in the Nigerian retail banking sector

    Abubakar, MT2017

    The acceptance and wide adoption of relationship management strategies stem from the strategic competitive advantage(s) associated with an excellent customer-bank relationship. Similarly, its acceptance by big organisations and its subsequent performance in those organisations from developed …

    salford Repository record

  5. Understanding the Impact of Information Quality on Customer Relationship Management

    Harrison, Dana Eckerle2016

    … measure of information quality has a positive relationship with the success of technology adoption. But there is limited understanding of the impact of information quality on outcomes other than technology adoption.</p> <p>This study investigates the multi-dimensional aspect of information …

    kennesaw Repository record

  6. The Factors Contributing to Effective Relationship Management within the Banking Sector

    Khreish, LuayVictoria University2014

    … in the process. This thesis examines the relationship between the bank, its relationship manager and the end customer, and studies the dynamics within this relationship and the main factors contributing to the success of the said relationship which is critical to business success.

    vu-aus Repository record

  7. Supplier relationship management : value creation via systematic management of suppliers and processes

    Rantonen, KalleHelsingfors universitet2017

    Toimittajasuhteiden hallinta (SRM) on monivuotinen strategisen toimitusketjun hallinnan käytäntö ja suunnittelutyökalu. SRM tähtää arvon luomiseen johtamalla hankinnan toiminnot systemaattisella tavalla. Tyypillisesti yritys voi luoda arvoa hyödyntämällä SRM:n systemaattisia prosesseja kun se …

    helsinki Repository record

  8. The Impact of Technology on Customer Relationship Management (CRM) in UK Banks

    Eze, Tobechukwu CorneliaUniversity of Wales Trinity Saint David2025

    This research investigates the relationship between retail bank customers in the UK and the technologies the banks have adopted to manage and build customer relationship management. The main objective is to explore the impact of these technological advancements on CRM in UK retail banks and the …

    uwtsd Repository record

  9. Strategi membangun Customer Relationship Management (CRM) pada Bank Syariah Mandiri Kantor Cabang Malang

    Aini, QurrotuUniversitas Islam Negeri Maulana Malik Ibrahim2014

    … ENGLISH: CRM is aconcept-based marketing relationship with the customer is done to establish long-term and mutually beneficial. To deal with increasingly fierce competiti on in the banking industry, the CRM can be used as a strategy to win the competition. Contained in the CRM process, the …

    malang Repository record

  10. Creating simulation-based training tools for customer relationship management with service-oriented architecture

    Guevin, Jeffrey2011

    <p>Simulation-based training offers significant benefits for employee education, but many software packages do not offer tools that can easily accommodate this type of training. This paper argues that the use of Service-Oriented Architecture can make it possible to create software-assisted …

    emich Repository record

  11. Customer relationship management (CRM) of hotels in the context of variety-seeking behaviour (VSB)

    Udunuwara, MadukaEdith Cowan University, Research Online, Perth, Western Australia2015

    … two significant areas in marketing, customer relationship management (CRM) and variety-seeking behaviour (VSB), which are paradoxical constructs due to their contradictory intentions. While organisations implement various customer relationship management practices with an intention of …

    edithcowan Repository record

  12. The Use of Social Media Platforms in Customer Relationship Management: An Analysis of Adidas.

    Rahman, Md SohanurUniversity of Wales Trinity Saint David2025

    … of social media platforms in enhancing customer relationship management (CRM), with a specific focus on Adidas, one of the leading global sportswear brands. The research explores how Adidas utilises platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok to interact with consumers, …

    uwtsd Repository record

  13. Implementasi Customer Relationship Management (CRM) untuk mempertahankan nasabah pada Bank Muamalat Indonesia Cabang Malang

    Fatimah, ErmaUniversitas Islam Negeri Maulana Malik Ibrahim2014

    INDONESIA: Customer Relationship Management (CRM) merupakan suatu proses interaksi untuk menggali potensi pelanggan melalui informasi-informasi yang akurat. CRM juga bisa sebagai dasar pemikiran dalam prakteknya yaitu membina hubungan yang lebih dekat dengan menciptakan komunikasi dua arah dengan …

    malang Repository record

  14. A study on creating a competitive advantage at Namibia wildlife resorts through customer relationship management

    Evaristus, Niita N.University of Namibia2014

    … at Namibia Wildlife Resorts through customer relationship management. The purpose of this proposed study is to investigate the extent to which the practice of customer care relationships contributes to occupancy levels in the travel and tourism industry with specific reference to Namibia …

    namibia Repository record

  15. The impact of social capital on customer relationship management performance in the Egyptian financial sector

    Mohamed, Elsayed Sobhy AhmedUniversity of Hull2011

    Nowadays social relationships between service providers and customers are vital for their long term customer relationship management (CRM). Several scholars also believe that poor results of CRM initiatives are due to an extensive focus on technological aspects as an antecedent of CRM rather than …

    hull Repository record

  16. Supplier relationship management best practices applied to the manufacture of a helicopter airframe in China

    King, R. Jon (Ralph Jon)Massachusetts Institute of Technology2009

    … in China is examined as a case study of supplier relationship management. Best practices and key principles from the literature and other industry case studies are identified. Key concepts covered include: importance of product architecture and supplier strategic role on the appropriate type of …

    mit Repository record

  17. Conceptualising Customer Relationship Management and Its Impact on Customer Lifetime Value in the Taiwanese Banking Sector

    Chen, Chien-LinDe Montfort University2012

    … that various scholars on the subject of customer relationship management hold divergent views on the exact domain of CRM because of its multi-faceted nature. Furthermore, CRM remains vague in terms of its impact on firm performance because the generative mechanisms have not been fully considered. …

    de-montfort Repository record

  18. Assessment of customer Relationship management strategies used by tourists’ hotel and case study Dar es Salaam

    Bartholome, Novatus MsaikyThe Open University of Tanzania2013

    This study looked the assessment of customer relationship management strategies used by tourist’s hotels in Dar es salaam. Specific objectives of the study is to find out which customer relationship strategies used in different hotels in Dar es salaam, to assess the impact of CRM on performance of …

    ou-tanzania Repository record

  19. A managerial framework to increase sustainable competitive advantage within the beauty industry through Customer Relationship Management

    Smit, Lizanne MarqueritaNorth-West University (South Africa)2023

    This study aims to substantiate that Customer Relationship Management is an emphasising factor in the sustainable competitive advantage of the beauty industry. Only some organisations in the beauty industry use an integrated Customer Relationship system that could empower them to use the data and …

    nwu-za Repository record

  20. Defense acquisition program manager as program leader : improving program outcomes through key competencies and relationship management

    Baumann, B. MarcMassachusetts Institute of Technology2013

    … a combination of leadership competencies and management of key stakeholder relationships. The examination of relevant acquisition literature provides opportunities for the application of systems, stakeholder, and negotiation theory to enable PMs to achieve value delivery on defense programs. …

    mit Repository record

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