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Showing 1 to 2 of 2 for “"relationship fundraising"”.
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Intimacy, identity and loyalty: Exploring the mediation pathways towards donor loyalty and the moderating role of donor identity esteem
… sector in many countries today. Research in fundraising has shown that even a small improvement in donor loyalty can have a huge impact on charity income in the long term. Although marketing scholars have examined factors such as trust, commitment and satisfaction—the key to drive donor …
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A Sequential Explanatory Mixed-Methods Study of Fundraisers’ Self-Disclosure in Major Gift Fundraising Relationships
… Fundraisers’ Self-Disclosure in U.S. Major Gift Fundraising Relationships This study explores the role of fundraisers’ self-disclosure in major gift fundraising relationships. Building relationships with major donors to secure major gifts is a primary concern for leaders of non-profit …