Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"relational concern"”.
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SOCIAL AND REPUTATIONAL DRIVERS OF SUNK-COST SENSITIVITY IN INDIVIDUAL AND COLLECTIVE DECISION-MAKING
Why do people stick with failing plans after investing resources? This dissertation argues that sunk-cost behavior is shaped more by social pressures than by cognitive bias. Across three preregistered, “waste-free” studies, I show that people persist to protect reputation and …