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Showing 1 to 2 of 2 for “"regulatory frame"”.

  1. Sent to You by Someone Who Thinks You're Beautiful: The Effects of Regulatory Focus, Personal Involvement, and Collective Efficacy in a Social Marketing Campaign

    … Independent variables in the study were the regulatory framing of the campaign message, personal involvement, and collective efficacy. Results revealed main effects of both collective efficacy and personal involvement on attitude toward the brand, attitude toward the issues, and behavioral …

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  2. Developing a framework for education policy analysis : the case of the Western Cape's textbook procurement policy

    This study develops a conceptual framework for policy analysis and uses it as the basis for an analytical framework to describe the Western Cape's textbook procurement policy (WCTPP). The study starts by defining policy as a purposeful intervention with key attributes, these being: intention; …

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