Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"regional marketing"”.
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An inductive investigation into relationships between geographically co-located actors : the contribution of relationship marketing to regional competitiveness
This thesis is grounded in the discipline of marketing and draws, substantively, on literature from within the regarded sub-discipline of relationship marketing. However, the literature drawn upon is firmly interdisciplinary, drawing heavily on theories from economic geography. The crucial …
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Cluster planning and cluster strategy in regional economic development organizations
Paper 1: The changing landscape of regional economic development practice: Findings from a survey of regional economic development organizations in US metropolitan areas Regional-scale economic development practice has evolved considerably in the past few decades. The change has been influenced by …
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Regionenmarketing in der Europäischen Union : Determinanten einer strategischen Marketingkonzeption für die 'Vier Motoren für Europa' (Baden-Württemberg, Katalonien, Lombardei, Rhône-Alpes)
… Europas sind im Rahmen der Globalisierungs- und Regionalisierungstendenzen einem zunehmenden Wettbewerbsdruck ausgesetzt. Zentrales Anliegen dieser Dissertation ist es, eine Theorie des Regionenmarketing zu entwickeln, die es den europäischen Regionen erlaubt, im globalen Wettbewerb der Standorte …