Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 11 of 11 for “"reference prices"”.
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The effect of intrinsic, extrinsic cues and reference prices on buyers' perceptions of quality and value
… have perfect information about products and prices and that buyers are capable of processing this information. However, in reality, buyers face an increasingly complex marketplace with numerous products, incomplete and imperfect information, and a limited capability of processing this …
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Three essays in decision making
… disadvantageous with respect to perceived market prices. The endowment effect appears to be caused by inflated selling prices because market prices usually exceed the value of ownership to consumers. But I show that reducing reference prices relieves sellers' transaction disutility, shrinking or …
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United States business travelers' response to price changes and overbooking: Its effect on intentional loyalty in the hospitality industry
… Issues like overbooking, price thresholds, reference prices, and rate increases will also be examined by creating specific scenarios to capture the attitudes of the business traveler in each case.
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Effects of purchase and presentation order on the valuation of physical and digital good bundles
… and digital forms of the good. Internalized reference prices and the anchoring and adjustment heuristic are used to explain these results.
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The effects of learning intentions and choice task orientations on buyers' knowledge of price: an experimental investigation
… recognition, and ranking memory tests involving prices of the items selected. Subjects also indicated their confidence about the accuracy of their responses. The accuracy and confidence ratings were used as dependent measures when testing the hypotheses. Since accuracy measures were dichotomous …
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The effects of price promotion on consumers' price beliefs
Reference prices, which are extensively used in retail advertisements, have received considerable research attention over the last 25 years. The present research looks at the extent to which an advertised, or external, reference price included in a price promotion affects consumers' price beliefs. …
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Consumers' use of an expected future price as a reference: An investigation of the psychological and contextual antecedents
… use an expected future price of a product as a reference for judging the current price, and consequently make purchase decisions such as whether to buy and how much to buy. Extant literature has acknowledged the use of an expected future price of a product in formation of price judgments in …
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Hear Us Out: When Colleges Talk About Tuition Increases
In the decades that followed World War II, tuition at American colleges was well within the financial reach of most families. Since 1980, however, it has grown more expensive to attend both public and private colleges, as tuition has surged at a rate that has far outpaced inflation. At the same …
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Equilibrium Implications of Social Utility and Reference Dependence
… profitability are affected by the presence of reference prices and consumer loss aversion.</p><p>The first essay looks at the fashion industry, where product demand is largely driven by consumers' desire to signal their social status through product usage, and theoretically explains why fashion …
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Dynamic Targeted Pricing in B2B Settings
… i.e., sellers in B2B contexts can easily vary prices across customers and can even change prices between subsequent purchases by the same customer. While this flexibility affords significant opportunities for the firm, it also requires great care in ensuring long-term profitability. Second, …
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Bounded Rationality in Real Estate Investment Decisions
… type of cognitive error where investors select reference prices and evaluate offers or market movements relative to existing price points (the anchors). In the first study, I reconfirm that prior purchase prices unduly influence sellers in the resale market: Sellers facing nominal losses try to …