Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"recruitment advertising"”.
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Persuasive strategies of the United States military television recruitment advertising during the all-volunteer force era
… the persuasive strategies of U.S. military recruitment television advertising with a multi-service branches and multi-generation approaches in the all volunteers force (AVF) era. The analytical framework of this dissertation included the television advertisements that are published by the …
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Determining Demand for Help-Wanted Advertising
… this thesis is to investigate how the price of advertising space affects the demand for help-wanted advertising. To do so, this thesis develops and estimates an econometric model to explain and predict the demand for help-wanted advertising placed in a newspaper. For the most part, economic …