Global ETD Search
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Showing 1 to 1 of 1 for “"recommerce"”.
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Resale Revolution: Resellers' Evolving Power in the Digital Age
… emphasis on Generation Z consumer habits and the recommerce business model. This study explores the motivations behind Gen Z’s adoption of secondhand shopping, the rise of digital resale marketplaces, and the shift from traditional retail gatekeepers to individual sellers who curate and influence …