Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 14 of 14 for “"rebrand"”.
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Graveyard Shifts: Unearthing Identity Myths and the Retro Rebrand
<p>This essay examines a trend in brand identity at the time of writing wherein icons of several decades past are resurrected to play to nostalgic feelings associated with a product or service. It begins with a case study of iconography for popular pizza chain logos through several decades …
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Undine: creative artistic swimming practice: towards a training and choreographic strategy for contemporary artistic swimming
… Congress, held in Budapest in 2017, decided to rebrand "Synchronized Swimming" as "Artistic Swimming" (FINA, Communications Department, 2018). In this context of transformation, my research foregrounds an artistic opening that is implicit in the configuration and history of this sport.
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CLEAN(ING) COAL: THE ENTHYMEMATIC QUALITIES OF IMAGES, EDITING AND COLOR IN CLEAN COAL ADVERTISING
… tactic. The attempt by the coal industry to rebrand coal as "clean" is a political tactic to downplay environmental concerns and avoid regulation or backlash. A significant feature to the "clean coal" advertising campaign is its enthymematic dimension; inviting audiences to fill in …
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Lanzamiento, rebranding y escalamiento de la marca Keep a Cup
… This paper is an account of its launch process, rebrand and scaling phase. We present the data of our social media campaign (Instagram and Facebook) that has the goal to engage and enlarge our digital community. We believe that this objective could represent an increase in revenues. Finally, we …
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Social Identity Theory and Rebranding: The brand formerly known as Dunkin' Donuts
This study examines the impact that the rebranding of Dunkin' Donuts to Dunkin' has on brand perception, specifically in Generation Z and Millennials through the lens of social identity theory. Factors studied include visual brand identification, brand loyalty, purchasing habits, and perception of …
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The impact of adoption and usage of Information and Communication Technologies(ICTs)in selected manufacturing and business firms in Zambia
… that Zambia’s manufacturing industries could rebrand and increase productivity, improve their profit margins and contribute effectively to the economy if they adopt more ICTs in their businesses. In this regard ICTs serve as a very important cost saving measure and as a means of increasing …
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The impact of adoption and usage of Information and Communication Technologies(ICTs)in selected manufacturing and business firms in Zambia
… that Zambia’s manufacturing industries could rebrand and increase productivity, improve their profit margins and contribute effectively to the economy if they adopt more ICTs in their businesses. In this regard ICTs serve as a very important cost saving measure and as a means of increasing …
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An Exploration of Translation Behaviours among Translators and Proofreading Editors in the Information Service in Mega Sports Events in China
… employed by cities to gain capital and to rebrand their offer for tourists in the competitive global arena (Hall, 2006, p.59). For significant international sports events like the Olympic Games or any international championships, the Information Service, often managed by the International …
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Chocolate to Rainbow City: the dialectics of black and gay community formation in postwar Washington, D.C., 1946-1978
… used claims to particular neighborhoods to rebrand themselves as deserving participants in American life. However, severe economic stratification between the neighborhoods where “black” and “gay” identities were inscribed made activist coalition between black and gay movements impossible and …
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A rebranding stratégiai, gazdasági és fogyasztói hatásainak vizsgálata nemzetközi és hazai példák alapján
A dolgozat központi témája a vállalati rebranding stratégiai, gazdasági és fogyasztói hatásainak vizsgálata nemzetközi és hazai példák alapján. A kutatás során 13 olyan nagyvállalat esettanulmányát elemezte a szerző, amelyek 2020 után hajtottak végre arculati vagy névváltozást, különféle minőségi …
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Finding ways to engage with a healthy tourism "offer": evaluating potential synergies between wellbeing, public health, and tourism at a local destination.
… that supports health creation and presents a rebranding opportunity within the destination management approach. The literature does not currently offer a theory to explain how wellbeing may contribute to a strategic alliance between public health and tourism at the local destination level. A …
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Discursive (in)stability: Moral subjectivities and global hierarchies in transnational migrant women’s narratives
… with engage multilingual practices in order to rebrand themselves as more compatible with images of citizenship in both Uzbekistan and the United States, while differentiating themselves from the semiotics of “dangerous Islam.” In addition to describing the linguistic situation of an …
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The Relationship between HRM Practices and Innovation: Perceptions of Employees in the Telecommunications Industry in Jordan
… performance, this thesis does not intend to rebrand ‘performance’ as ‘innovation’ per se. This is especially in this research as it seeks to understand the relationship between HRM practices and innovation by looking at employees’ perceptions of HRM practices that may promote innovation and …
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Development, Security and Displacement: An Ethnographic Case Study of Rocinha and other Key Favelas in Rio de Janeiro
… Brazil and Rio de Janeiro’s pursuit to rebrand themselves as modern and developed through a series of mega sporting event capital of the world also official begins in 2007. Having passed the pilot test with the 2007 Pan-American Games, that same year Brazil won the bid for the 2014 FIFA …