Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 12 of 12 for “"reactance theory"”.
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Let me skip the ads! Revisiting the psychological reactance theory in an advertising context through examining the role of expectation
… expectation of freedom will lead to greater reactance and willingness to restore that freedom. Two pretests and an experiment were conducted, in which participants experienced the freedom to watch TV shows without ad interruptions during the first episode and in which the freedom was taken …
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A Mixed-Method Examination of Social Media Influencers’ Source Characteristics in Sponsored Health Campaign Messaging: An Application of Psychological Reactance Theory
… campaign messages. Guided by psychological reactance theory (PRT), the purpose of this dissertation was to (a) uncover micro-influencer characteristics that mitigate reactance toward sponsored social media posts, (b) investigate whether influencers induce less reactance than non- influencers …
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Attitude Formation & Persuasion Via Reactance: No, You Can't – Yes, I Can!
… to fill a significant gap in how psychological reactance theory (PRT; Brehm, 1966) is traditionally used in social psychological experiments. This study attempted to show that PRT can be used as a method to induce positive attitude formation. There is a need to understand how motivation to …
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MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL
… years. As an extension, it investigates whether reactance theory explains VIP message effects failure. Reactance theory research, a subset of message effects research, explains how emotional, confrontational, and threatening messages induce psychological reactance in the mind of the message …
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Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages
Reactance theory (Brehm, 1966; Brehm & Brehm, 1981; Dillard & Shen, 2005) explains that persuasion may fail by inducing threats to individuals' perceived autonomy; this study provides evidence of pathways through this resistance to enhance message persuasiveness. A 2 (narrative) x 2 …
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An examination of descriptive and injunctive norms as antecedents to psychological reactance
… of the recommended action. Psychological reactance theory – which posits that individuals cherish their personal freedoms, and react negatively when their freedom is threatened – provides a theoretical account for why persuasive messages can fail. The current study extends the literature …
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Motivational Interviewing with Middle School Students
… of action for MI such as cognitive dissonance theory, self-efficacy, empathy, and reactance theory. Participants were 103 sixth, seventh, and eighth grade students who were randomly assigned to either an MI (n=50) or wait list control condition (n= 53). Students in the MI condition participated …
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The use of professional development in establishing an inclusion program in Indiana public schools
… Study (1992), Miller & Lieberman (1988), Brehm's Reactance Theory (1983-84), and Pearman et. al. (1992).The principal findings were not conclusive and further study should be made to find how inclusion professional development can develop positive principals' attitudes toward inclusion.
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The Anatomy of a Controlling Message and the Impact of Reactance on Attitude Certainty
<p>Psychological reactance theory (Brehm, 1966) has helped guide research on resistance to persuasion for over a half century. The theory holds that individuals value their freedom to make their own decisions, and when presented with a persuasive message, may perceive threat to their autonomy and …
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Reactance as a result of repeated threats and an intervening restoration of attitudinal freedom
… threats to the same attitudinal freedom on reactance arousal. Although the effect of repeated or successive threats to freedom was not considered in the original statement of reactance theory, later research suggests there will be special effects. A series of threats in close succession may …
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Crafting and delivering effective energy and water conservation messages: The role of forceful language and source features in psychological reactance
… about consumption that may be addressed with theory-guided campaign design (see Petersen et al., 2015). The current dissertation turned to communication theory to help create strategic energy and water conservation messages, thus advancing communication theory and environmental communication …
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RESISTANCE TO MANDATED HEALTHCARE CHANGE: USING PSYCHOLOGICAL REACTANCE TO PREDICT RESPONSES TO THE PATIENT PROTECTION AND AFFORDABLE CARE ACT INSURANCE COVERAGE REQUIREMENT
The Affordable Care Act (ACA), passed on March 23rd, 2010, contains widesweeping legislation aimed at reforming the current U.S. healthcare system. The ACA has been lauded by its proponents and deeply criticized by its opponents. The current paper included two experimental studies designed to test …