Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"racial commodification"”.
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Marketing the Myth: The Racial Commodification and Reclaiming of Aunt Jemima
… of research gathered at the Jim Crow Museum of Racial Memorabilia, this thesis intends to explore how the Aunt Jemima brand from the early 1890’s to the present day has utilized multiple marketing strategies in order to garner consumer attention. Focusing specifically on Karen Cox’s notion of …
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Tourist Harlem: Sidewalks, Cyberspace, and the In/Visibility of Race
… of this research is to identify forces of racial commodification in the tourism industry and analyze the role of digital technologies in this process. This research is important because tourism and digital technologies are active sites of racial formation and inequality, and TripAdvisor …