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Showing 1 to 1 of 1 for “"race in advertising"”.
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Selling the Mechanized Household to Black America: Race and Gender in Domestic Technology Advertising, 1945-1980
In the twentieth century, the target market for household technologies was identified and labeled "Mrs. Consumer," and the lifestyle, values, and ideals attributed to her guided household technology marketing throughout the century. Bonnie Fox conducted an investigation into household technology …