Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 27 for “"purchase intent"”.
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The Effect of 3D Virtual Environments on Consumer Perceptions and Purchase Intent
… perceives a website and shape the consumer's purchase intent. In this study, an experimental design was used in which student subjects were asked to view a set of products derived from a search of a retail webpage. Some subjects saw the webpage in a normal two-dimensional (2D) format, while …
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Investigating the Factors That Contribute to In-App Purchases in Online Gaming:The Stimulus-Organism-Response Model
… of online games. One such method known as In-App Purchases (IAPs) - small purchases of virtual goods for real world currencies, has become a popular method of increasing the profitability of online games. In-App Purchases are made only by small percentages of players in a game and the reasons …
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Essays on three price judgments: price fairness, price magnitude, and price expectation
… of control, judgment environment, and judgment/intent order on price fairness, price magnitude, price expectation, and purchase intent. Chapter 3 examines the effects of focal price, judgment environment, mood, and processing fluency on the three price judgments and their subsequent effects on …
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Drivers of Liking and Effects of Corn Hybrics on Quality of Corn Tortilla
… consumer’s decision on the acceptability and purchase intent of the corn tortilla available in the Mexican market. The findings may help manufacturers to improve the processing of tortilla and develop products with ethnic authenticity. Overall acceptance was influenced by overall liking and …
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Aceitação e intenção de compra do queijo tipo coalho de búfala e de vaca no município de Areia - PB
… work to determine the degree of acceptance and purchase intent of rennet cheese bubalino in comparison to bovine rennet cheese by the population of the municipality of Areia-PB. 112 untrained judges participated, with ages ranging between 18 and 60 years, of both sexes. People were covered in a …
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Simulated test marketing : its evolution and current state in the industry
… very similar, whether they are based in purchase intent or share of preference. However, the major vendors discussed here are able to differentiate and position themselves through additional diagnostics and customized services. Advances in data collection and incremental refinements to …
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A consumer-based brand equity approach to detect perceived incongruity and its impact upon consumer perceptions
… cues on perceptions of quality and behavioral intentions, an incongruity construct was incorporated into the model. The components of the empirical model were Retailer Brand Image (RBI), Product Brand Image (PBI), (in)congruity, perceived value (PV), CBBE (Overall Brand Equity; OBE) and …
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Exploration of consumer responses to organic food pricing
… responsible choices in regard to organic food purchases. Also, we studied how customers' purchase attitude and their purchase behavior differ from each other. We designed four different kind of experiments to examine whether different pricing, consensus principle, environmental and health …
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Does that Sound Smell Good? An Experimental Investigation into the use of Verbal Smell References and Cooking Sounds in Radio Advertisements
… responses by stakeholders (e.g. increased purchase intent). In response to this apparent gap in our inquiry, the purpose of this study is to explore how verbal smell references (e.g. "You can almost smell the smoky and delicious aroma of your steak grilling to perfection" stated in the ad) …
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Desenvolvimento de um produto alimentício para atletas rico em proteína de ervilha (Pisum sativum L.) e carboidratos.
… tested by a sensory analysis for acceptance and purchase intent, being compared to a commercial gel product with whey protein (from animal source) in its composition. The food product made with pea protein shows an acceptability index over 70% for three of the six sensory attributes tested. The …
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Understanding Online Trolling Exposure's Impact on Purchase Intention: The Case of the Xbox Tax
… to toxic online discussions affects consumers’ purchase intention, particularly in the video game industry. Using negativity bias, Elaboration Likelihood Model, brand hate, the unified theory of toxic behavior in video games, and the horn effect as anchors, this dissertation examines the impact …
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An analysis of the retail customer of CCA pressure treated lumber, timbers and plywood
… for treated lumber usage, applications and purchase intent, the husband/wife involvement in treated lumber buying decisions, knowledge, and product and service attribute importance. Consumer knowledge and awareness of pressure treated lumber products, in general, is very low. Only one-third …
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Sensory Characteristics and Optimization of a Low-Sodium Salt Formulation and its Food Application
… affect their decisions on product acceptance and purchase intent. The aim of the present study was to develop an acceptable low-sodium salt mixture by reducing the sodium chloride content and replacing it with potassium chloride and L-Arginine. The non-parametric R-Index approach was used to …
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Modeling Relationships Among Affective Measures of Food Choice: Acceptance, Emotions And Satisfaction
… to the satisfaction of quality requirements and purchase intent was determined using Kano modeling concepts. The emotional profile of the product was then examined in attribute presence and absence conditions to evaluate impact of egg quality types. Subsequently, the data were analyzed to …
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The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products
… country of origin (COO) effect on prospective purchasers of products. Although the effects of COO has been an active research area for many years, increased globalisation has resulted in a shifting of focus from a single country "made-in" concept to other aspects such as a product's design or …
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Dynamic Pricing Strategy, Impacts of Fair Pricing Perception on Consumer Reaction
… the influence of these perceptions on consumer purchase intent. This study contributes in two ways to the literature on price fairness. First, it combines two significant antecedents - price volatility and price change trends - with an outcome dimension, namely purchasing propensity, into a …
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Qualidade de morangos produzidos sob sistemas convencional e orgânico no Vale do Ipojuca-PE. /
… color, uniformity of color, brightness and purchase intent. Already cv. Camino Real was better in SC having higher values of diameter, length, fresh weight, brightness and AAT. Strawberry fruits produced in the Valley Ipojuca-PE have high content of phenolic compounds, especially those from …
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The Perceived Empowering And Brand-related Effects Of Femvertising
… & Olson, 1981; modified by Dahlén at al., 2008), purchase intent (Teng et al., 2020) and gender role equality attitude (Gender Role Attitudes Scale of García-Cueto et al., 2015; modified by Jinah, 2022). The results provided additional insights into the applicability of these scales. (5) The …
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Application of Automated Facial Expression Analysis and Facial Action Coding System to Assess Affective Response to Consumer Products
… on consumer behaviors such as product liking and purchase. The food industry assesses product liking through hedonic testing but often does not capture affectual response as it pertains to product-generated (PG) and product-associated (PA) emotions. This research sought to assess the application …
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