Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 84 for “"purchase decisions"”.
-
Key factors influencing nutraceutical purchase decisions
… influences attitudes, health consciousness, and purchase intentions for the consumption of nutraceutical products in the post-COVID-19 pandemic landscape. The study involved 140 participants, 18 years old and above, who consume dietary supplements and/or functional foods in New Zealand. The study …
-
A Critical evaluation into the role of ethics in clothing purchase decisions.
… indicators provided influence in guiding final purchase decisions, and post-purchase reflection on items purchased may trigger positive or negative emotions depending on the product’s perceived ethical credentials. Survey data verified these relationships, measuring their importance in clothing …
-
The prediction and understanding of consumer purchase decisions: applying the Fishbein model to certain marketing issues
In the fields of social psychology Martin Fishbein has developed the 'theory of reasoned action'. A literature search was undertaken in both social psychology and marketing which revealed that the theory has been widely tested in social psychology, but to a much lesser extent in its marketing …
-
What makes reviews trustworthy? An investigation of user trust in online reviews when making purchase decisions
… reviews are trusted by users when they make purchase decisions and why. Previous work has suggested that factors of the review and reviewer - perceived review valence, quality, helpfulness, accuracy, perceived reviewer’s expertise and bias - influence user trust. It has also suggested that …
-
The Effect of Third Party Procedural Justice Perceptions on Purchase Decisions: The Role of Uncontrolled Marketing Communications
… long been interested in consumer likelihood to purchase and the antecedents that impact and influence these intentions. Management scholars have concurrently researched, primarily in the workplace, justice and injustice and the influencers and outcomes of these justice or injustice perceptions. …
-
The role of LEED certification in consumer major purchase decisions: a case study of the Chattanooga Volkswagen manufacturing facility
… does not influence product purchasing decisions regardless of knowledge of LEED, other car feature preferences, and demographics. Results of this research may help to guide marketing of products manufactured in LEED-certified buildings and provide additional incentive to manufacturers …
-
The effects of Chinese immigrants' acculturation and changes in family environment on childrens' product influence in family purchase decisions
… environment has the most effect on children's purchase influence on purchase of expensive family products, while acculturation has no relationship with expensive children products. The mediating role of the family environment was weak. Only three FES subscales, i.e., moral religious emphasis, …
-
The Relationships of Perceived Risk to Personal Factors, Knowledge of Destination, and Travel Purchase Decisions in International Leisure Travel
In the last five years, the world has experienced unexpected tragic events and natural disasters. However, international tourism is expected to grow continually and tourists are therefore becoming more concerned with safety and security during their international travel. This dissertation …
-
Using optimization and lean principles to design work cells and make capital purchase decisions for hole drilling operations in turbine airfoil manufacturing
… The decision of what type of machinery to purchase for a particular operation can be complex in itself when comparing a number of technologically different alternatives. Although the machines' operating characteristics might be well known, it is often difficult to understand how each …
-
The Influence of Promotional Brochures and Pricing Strategies on Consumer Purchase Decisions for Forest Stewardship Council Certified Hardwood Boards in Home Centers
… its kind to examine actual consumer purchasing decisions for forest products certified by the Forest Stewardship Council (FSC). Consumer purchasing was examined based on the presence or absence of a promotional brochure and a price premium for red oak and yellow poplar surfaced-four-sides (S4S) …
-
Consumers' Experiences With E -Commerce Technologies: Three Essays
… online shipping charges on consumers' e-commerce purchase decisions. (Such purchase decisions relate in part to two of the three shared understandings: trust/control and success.) Two experiments were conducted with college students using a simulated e-commerce website. The first experiment …
-
The Impact of AI Recommendation Features on Consumer Purchasing Decisions in E-Commerce Environments
… A key gap remains because most studies focus on purchase intention instead of actual decisions and examine these AI features separately. This study addresses this gap by asking: What is the impact of AI recommendation features on consumer purchasing decisions in e-commerce environments? Using a …
-
The rise of the 'Instagram economy' phenomenon in a South African context : An exploration of how conspicuous consumption on Instagram contributes to brand value creation
… as the primary influence on consumers' purchase decisions. This revolution in Instagram marketing has facilitated the development of the Instagram Economy. This research aims to draw actionable insights into the South African Instagram Economy, which brand managers can use to inform …
-
CONSUMER INVOLVEMENT IN REVIEWING PRODUCTS ONLINE: A SELF-DETERMINATION THEORY PERSPECTIVE
… reviews have profoundly affected consumer purchase decisions and products market performance. About 80% Internet users agree that their purchase decisions are influenced by online reviews. The features of online reviews, such as the volume, helpfulness, and valence have been found to …
-
Public Perceptions Towards Billboard Advertising in Tanzania
… and persuasive enough to influence consumers’ purchase decisions, to determine the effectiveness of billboard advertising in comparison to other modes of creating awareness such as newspapers, radios and television and to assess the effectiveness of government regulations towards billboard …
-
An assessment to determine how a franchisee's thorough understanding of the disclosure statement would affect potential legal pitfalls in a franchisor-franchisee relationship
… make more informed and intelligent franchise purchase decisions.
-
Analisis perilaku konsumen dalam keputusan pembelian produk kosmetik merek Wardah: Studi pada mahasiswa Fakultas Ekonomi angkatan 2013 Universitas Islam Negeri Maulana Malik Ibrahim Malang
… personality, beliefs, and lifestyles affect the purchase decisions simultaneously cosmetic products brand in the Faculty of Economics Wardah group in 2013 (2) To determine the how consumer behavior consisting of a reference group, culture, social class, personality, beliefs, and lifestyles …
-
Reducing the demand forecast error due to the bullwhip effect in the computer processor industry
… it takes a CPU to go from Intel to end customer purchase is seventeen weeks. The first phase also indentified ownership of products throughout the supply chain and parties making purchase decisions. The supply chain information was then used in the second phase of the project to create a demand …
-
Joint analysis of user-generated content and product information to enhance user experience in e-commerce
… Internet has brought us a more convenient way to purchase goods through e-commerce, which has gradually pervaded our life. However, shopping experience of users in e-commerce has been far from the optimum. In order to enhance user experience in e-commerce, we propose a series of novel studies …
Page 1 of 5